Job Description
:What will you do?
Write clear, engaging plain language marketing copy, for both digital, mobile and print in both French and English
Make light edits to templates in Word and InDesign to create a communication for specific Sun Life members (consumers), personalized in partnership with their employer
Execute complex B2C-style communication campaigns, end-to-end (from content creation to deployment)
Create digital and print tactics to achieve campaign objectives. Examples: a booklet informing of an update to investment lineup, a flyer promoting financial literacy or an email encouraging increasing contributions every pay
Use Wrike (a project management tool that combines a creative brief and workback schedule) to execute your project on time, interact with stakeholders and keep track of progress
Collaborate with internal teams (such as Client Relationship Executives, Member Education Consultants and Implementation Project Managers) and external plan sponsors/consultants
Work with Graphic Designers and Member Experience Consultants to brainstormand develop innovative design concepts that reflect the desired strategy and Sun Life’s brand personality
What do you need to succeed?
You have experience in the financial services or group retirement services industry
You communicate in French first, with a strong command of English (candidates will need to complete writing assignments in both languages without the use of AI)
You have experience writing consumer-level marketing communications
You’re comfortable managing multiple projects simultaneously, using your proven project management skills to maintain scope, timelines and budget
You’re creative and would enjoy collaborating with designers, translation, external agencies and print/production companies
You’re comfortable in a consultative environment and open to working with multiple stakeholders across the organization, at all levels
You have experience influencing partners, setting expectations, and enforcing guidelines/business boundaries while maintaining relationships
A post-secondary education in Journalism, Marketing Communications or English
You come with a diverse perspective and background
You’re a plain language advocate
Experience in content creation, copywriting or editing
Proficiency in Microsoft Office, InDesign, AEM, Wrike, Microsoft Sharepoint and Adobe Acrobat Pro
Experience/knowledge of email coding and automation (AEM & Adobe Campaign)
Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French-speaking colleagues or internal partners across Canada and worldwide
Notes:
We will ask you to complete a writing assignment in both French and English, and ask that you not use AI to complete the task. You will have the opportunity to meet current team members during the interview process. Candidates will be asked to interview in both French and English.
What's in it for you?
The opportunity to move along a variety of career paths with amazing networking potential
Flexible Benefits from the day you join to meet the needs of you and your family
We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
We’re honoured to be recognized as a 2025 Best Workplaces in Ontario by Great Place to Work® Canada
We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health
*LI-MS
Bilingual Campaign Specialist • Sun Life Waterloo King
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