Senior Editor, The CMO Club

About the CMO Club

The CMO Club helps marketing leaders build AI-powered systems that drive growth, scale impact, and own revenue. We provide peer-driven insights, practical frameworks, executive playbooks, and community-powered experiences focused on demand generation, AI-enabled marketing, brand and communications, marketing operations, customer marketing, and modern marketing execution. Our audience includes CMOs, VPs of marketing, demand generation leaders, brand and communications leaders, marketing operations professionals, and senior marketing practitioners looking for practical insight, trustworthy guidance, and meaningful professional connection.

About the Role

We are looking for a Senior Editor to help build The CMO Club into a trusted, community-powered media brand for marketing leaders and senior marketing professionals.

This role is responsible for growing loyal, engaged marketing leadership audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, livestreams, events, and strategic partnerships. It is an audience growth and editorial leadership role centered on creating serious-fun, decision-support content that helps marketing leaders make better decisions, build demand, adopt AI-powered ways of working, scale marketing systems, and navigate the changing realities of modern marketing leadership.

Who You Are

• You understand how to create editorial brands that professionals actively trust, return to, and recommend.
• You are deeply curious about how marketing leaders and senior marketing professionals operate, make strategic decisions, adopt AI, build demand, scale teams and systems, and navigate complexity.
• You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing.
• You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement.
• You think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, livestreams, events, partnerships, search, and AI discovery experiences.
• You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time.
• You care about usefulness, clarity, audience trust, and measurable impact.

What You’ll Be Doing

• Build engaged, community-powered editorial experiences that grow subscribers, increase newsletter engagement, and build loyal marketing leadership audiences.
• Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats.
• Develop content informed by real practitioner insight, including interviews, contributor conversations, engineering communities, surveys, Q&A, and social listening.
• Create audience experiences focused on engineering leadership, AI adoption, scalability, platform reliability, developer productivity, infrastructure, security, and modern technology execution.
• Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences.
• Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets.
• Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance.
• Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement.
• Create insight-led decision-support content that performs and helps engineering, AI, and technology leaders make better technical, operational, AI, and organizational decisions.
• Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, infrastructure, AI, and practitioner-led content.
• Build content that helps technology leaders understand what to do, how to do it, and what tools, systems, workflows, or approaches can help.
• Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys.
• Build topical authority around engineering leadership, AI implementation, infrastructure, developer workflows, security, scalability, and operational execution.
• Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnets.
• Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation.
• Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance.
• Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability.
• Share learnings, experiments, and repeatable editorial playbooks across the organization.
• Expand audience reach, relationships, and distribution.
• Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voices.
• Build contributor → content → audience → community growth loops.
• Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships.
• Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels.
• Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships.
• Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful.
• Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence.
• Track relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality.

How Your Success Will Be Measured

• Growth in ICP subscriber acquisition.
• Increased newsletter clicks and audience engagement.
• Growth in returning audience behavior and repeat visits.
• Increased authority signals, search visibility, and AI discovery presence.
• Performance of decision-support and practitioner-led content.
• Audience participation and contributor engagement.
• Growth in non-organic and community-driven traffic.
• Successful execution of multimedia, event, and partnership initiatives.
• Clear evidence that audiences trust, share, and repeatedly engage with the brand.

Your Skillset Includes

• Strong editorial judgment and audience instincts.
• Experience creating B2B, practitioner-led, or professional editorial content.
• Strong interviewing and synthesis skills.
• Ability to turn complex technical workflows and operational topics into useful, engaging editorial experiences.
• Experience growing newsletter engagement, subscriber audiences, or community participation.
• Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events.
• Comfort using analytics and audience signals to guide experimentation and optimization.
• Experience collaborating with contributors, SMEs, and strategic partners.
• Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends.
• Strong organizational and communication skills.
• Ability to operate with speed, experimentation discipline, and audience empathy.

Nice to Haves

• Experience covering marketing leadership, demand generation, brand, martech, SaaS, marketing operations, or AI-powered marketing.
• Experience creating benchmark reports, surveys, or insight-led content.
• Experience hosting or participating in podcasts, webinars, livestreams, or editorial events.
• Familiarity with modern marketing and martech tooling ecosystems.
• Experience building community-powered editorial systems or contributor networks.

Salary Statement

Full-time, remote or hybrid (depending on location). Annual salary range: $120,000 to $150,000 CAD for candidates based in Canada. Salaries are determined through interviews, education, experience, and market data. Eligible for discretionary bonus and comprehensive benefits package.

Diversity, Equity, and Inclusion

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans), sexual orientation or any other category protected by law. We celebrate all backgrounds.

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