Creative Director (Copywriter), Citizen Relations

Creative Director (Copywriter)

Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.

With 10 offices across North America and Europe, Citizen’s client roster includes P&G, Nestlé, Labatt, and SickKids. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and Cannes.

Citizen has been named PR Agency of the Year by Strategy Magazine three years running, winning gold in 2023, the same year it was named PRovoke Media's Consumer PR Agency of the Year, Best Mid-Size Agency to Work For, PRWeek’s Best Places to Work, and Inc. Magazine's "Best in Business". In 2024, Citizen was named Campaign’s Global PR Agency of the Year (Bronze).

If you lead with curiosity and are eager to make a lasting impact for the world's biggest brands, keep reading.

Transparency matters to us. For this role, you can expect a salary between $140,000-190,000 annually, depending on experience. This is for a new vacancy.

About the Role

If you're passionate about transcending traditional boundaries and creating impactful work that resonates across various channels and platforms, then this role is for you. We're seeking a Creative Director with a history of great work who thrives on collaborating with teammates and clients, fostering strong relationships, and pushing for breakthrough work. You'll lead by example, fostering a culture of innovation, collaboration, and excellence.

As an Creative Director you will:

• provide visionary leadership, guiding both executional and conceptual aspects of projects.
• drive the development of ideas that spark conversations and resonate deeply with audiences.
• Commit to a cadence of in-person client meetings, chemistry facetime, and general visibility
• collaborate closely with the creative team to craft compelling narratives that align with project objectives.
• incorporate strategic insights to deliver impactful campaigns that push boundaries and drive results.
• partner with the creatives, strategists, and the broader PR team to conceptualize, pitch, and execute bold, persuasive messages.
• lead brainstorming sessions, fostering a collaborative environment that encourages idea generation and innovation.
• ensure all concepts exhibit tasteful, creative, and meticulously crafted art direction, maintaining material accuracy.
• prepare and refine concepts for internal and client presentations, providing clear rationale and compelling storytelling.
• participate in project update meetings, keeping stakeholders informed of progress and addressing any challenges proactively.
• stay abreast of industry trends, emerging technologies, and design innovations, continually refining ideation and executional skills.

what you bring to the table.

• a collaborative team player who values diversity, inclusivity, and mutual respect.
• exceptional copy sensibility and mastery of creative direction principles.
• strong conceptual thinker
• experience and success crafting killer case studies.
• openness to both giving and receiving constructive actionable feedback, fostering growth and development within the team.
• Interest and aptitude employing current AI tools when and where appropriate
• passion for popular culture, human insight, emerging technologies, and trends.
• meticulous attention to detail, ensuring every aspect of the creative process is executed to the highest standard.
• in-depth knowledge of the market and a commitment to ongoing research and learning.
• proficiency in presenting work with passion, clarity, and professionalism
• a relentless pursuit of greatness, driving yourself and others to exceed expectations.
• a genuine, empathetic personality, capable of fostering strong connections and collaboration.
• clear communication skills, eschewing marketing jargon in favor of genuine, human dialogue.

What’s in it for you:

We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in a great city neighborhood, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on August 7th 2026

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Citizen Relations you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

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