Copywriter, Cossette

Copywriter

For over 50 years, Cossette has been behind some of the biggest, most influential brands in Canadian culture. In fact, 98.5% of Canadians see our work every day. Which means, your parents too probably.

So if you want to impress your parents while doing the best work of your career, well…you know what to do.

Transparency matters to us. For this role, you can expect a salary between $65,000 - $75,000 annually, depending on experience.

About the role:
Copywriters are the core creative engines at Cossette. They’re big thinkers and bold makers. They dream up and deliver standout ideas under the guidance of senior creatives, blending sharp conceptual thinking with polished execution. Naturally curious and relentlessly inventive, they embrace tools like generative AI to supercharge their craft. They think beyond channels, beyond trends—pushing ideas into uncharted territory. Above all, they bring vision, energy, and a passion for storytelling that startles and redefines the extraordinary.

Key Responsibilities:

• Copy Concept Generation: Collaborate with Art Directors to spark bold, cross-platform campaign ideas—from TV to TikTok. Embrace cutting-edge tools like generative AI to craft headlines, test copy angles, and fuel fast, fresh content.
• Research: Conduct research to gather information and insights necessary for effective copy across different briefs and channels.
• Writing & Editing: Craft sharp, compelling copy—from headlines to social posts—tailored to each channel and optimized to grab attention and drive action.
• Brand Voice Application: Adapt writing style to match different brand voices and target audiences across various platforms.
• Strategic Interpretation: Understand and interpret creative briefs and strategic direction to inform copy development, considering basic channel implications.
• Craftsmanship: Polish every word to be sharp, accurate, and emotionally on point. Use expert judgment to refine all copy—including AI-assisted text—for grammar, nuance, and channel-specific impact.
• Presentation Support: Craft clear, strategic copy for internal and client decks, showing a sharp grasp of how messaging works across every channel.

Skills & Qualifications:

• 2-4 years of experience in an advertising agency or related creative field.
• A portfolio demonstrating raw talent, conceptual promise, and a passion for advertising, with an understanding of how ideas can translate across different channels.
• Strong writing and grammar skills that make the strategy and message sing.
• Hunger to learn, drive to deliver, and a team player.
• Excellent communication skills with the ability to take and action constructive feedback.
• Interested in brands, culture, and human behaviour, and how they interact across different media touchpoints.
• Curious and adaptable with a grasp of generative AI and a drive to explore modern tools that elevate multi-channel creativity.
• Awareness of the importance of human oversight and ethical considerations when using new technologies like generative AI.

What’s in it for you

We Value The ‘Whole You’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee and snack bars, dog friendly, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning and development sessions and annual career and growth conversations
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs and initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires July 24th 2026

To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette , you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

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