Talent.com
Ubisoft
Marketability DirectorUbisoft • Montreal, Québec, Canada
Marketability Director

Marketability Director

Ubisoft • Montreal, Québec, Canada
17 days ago
Job type
  • Full-time
Job description
Job Description

Define and manage a product’s marketability to ensure its desirability, consistency, and clarity of value proposition to players. Develop a strategic framework to guide development teams and inform go-to-market strategies through clear, consistent, and actionable marketing foundations.

WHAT YOU’LL DO

  • Define the fundamentals of the product’s marketability, including its core elements, positioning, USPs, visual and verbal identity, as well as the principles that ensure consistency, differentiation, and continuity across products.
  • Develop and evolve the product’s marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business goals.
  • Define marketability guidelines for content themes, products, and new features to ensure they align with the product’s positioning, player expectations, and development objectives.
  • Collaborate closely with the Go-To-Market Director to ensure that the product’s foundations meet marketing and business needs as well as market realities.
  • Provide development teams with player insights (motivations, perceptions, feedback, reception of new features), market trends, and business needs to ensure a player-centric approach to product development.
  • Act as a spokesperson for players in discussions regarding product evolution and evaluate content decisions through the lens of marketability.
  • Initiate marketability strategies to enhance the product’s desirability and ensure consistency across all its dimensions.
  • Collaborate with insights teams and marketing experts to identify growth opportunities, emerging expectations, and market trends.
  • Translate product changes (features, content, monetization, new releases) into value propositions, documentation, and content that can be leveraged by Go-To-Market, Business, and marketing partner teams.
  • Develop the marketability deliverables necessary for understanding and promoting the product, including product bibles, naming frameworks, build & capture guidelines, and product understanding content.
  • Define marketability asset requirements and guide their production in collaboration with the Go-To-Market and Creative Services teams to support business needs, promote USPs, and ensure product consistency across marketing touchpoints.
  • Ensure that business priorities and Go-To-Market needs are factored into marketability outputs to maximize their relevance and impact.
  • Define and track marketability and product desirability metrics to assess the resonance of the positioning, player perception, and the product’s marketing health.
  • Develop measurement approaches to evaluate marketability performance (brand equity, intent-to-play, excitement metrics, reception of new features, etc.) and identify opportunities and risks.
  • Conduct regular reviews to identify lessons learned, benchmark market trends, and inform future product direction.
  • Manage and develop a team of Marketability experts covering Product Marketing and Product Management.
  • Foster a culture of product expertise, collaboration with development teams, and marketing consistency.
  • Support employee development through coaching, clear prioritization, and growth opportunities.
  • Perform all other related tasks.

Qualifications

WHAT YOU'LL BRING

  • A university degree in a relevant field or equivalent education.
  • At least 7 to 10 years of experience in video game marketing or other relevant experience in product positioning and strategy.
  • Leadership and excellent interpersonal communication skills
  • Ability to manage and adapt to change
  • Ability to work effectively on multiple projects simultaneously
  • Results-oriented and committed to serving stakeholders
  • Ability to defend one’s point of view, even when it is unpopular
  • Ability to delegate and empower others
  • Functional bilingualism (French and English)
  • In-depth knowledge of the video game market and industry
  • Human resources management skills
  • Ability to incorporate a creative vision into the development of marketing products, taking into account market trends and player expectations


Create a job alert for this search

Marketability Director • Montreal, Québec, Canada

Similar jobs

Director Of Marketing And Brand Strategy

Ottawa Sports & Entertainment GroupRivière-Des-Prairies-Pointe-Aux-Trembles, Canada
Full-time

Drive innovative marketing and brand strategies as the Director for Ottawa 67's.This contract position offers opportunities to enhance community engagement and brand loyalty.Reporting to the He... Show more

 • Promoted

Senior Director, Growth Marketing

Lightspeed Commerce, Inc.montreal (administrative region), qc, Canada
Full-time

At Lightspeed, we’re looking for.You’ll be a key leader and owner in Lightspeed’s global marketing organization.Your mission will be to build scalable growth engines, improve conversion funnels, an... Show more

 • Promoted

Senior Director, Marketing and Brand Strategy

A Parent Media Co. Inc.Montreal (administrative region), QC, CA
Full-time

Director, Marketing and Brand Strategy.APMC is a media and technology company focused on providing innovative solutions to consumers and brands as a leader in Safe Streaming across owned and operat... Show more

 • Promoted

Berachain Marketing Director Role

Blockchain WorksMontreal (administrative region), QC, CA
Full-time

Step into the role of Marketing Director at Berachain to drive groundbreaking strategies in decentralized finance.Engage with diverse ecosystems while enhancing our brand and community.In this role... Show more

 • Promoted

Director, Connectivity & Application Development

BRPMontreal (administrative region), QC, CA
Full-time

Connectivity encompasses the creation of mobile applications, the integration of digital experiences within BRP recreational vehicles, and the intelligent use of connected data to deliver seamless,... Show more

 • Promoted

Director, Programmatic

OMDMontreal (administrative region), QC, CA
Full-time

At OMD we are much more than just a media communications agency.As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make... Show more

 • Promoted

Performance Marketing Account Director Remote

Advantage HQMontreal (administrative region), QC, CA
Remote
Full-time

Drive client success at Advantage HQ as a Performance Marketing Account Director.Lead transformative strategies in a dynamic remote work environment.This senior role involves overseeing the Account... Show more

 • Promoted

Director – TerraMaris Club

Canadian Adventure ChartersMontreal (administrative region), QC, CA
Full-time

Canadian Adventure Charters (CAC).Position: Director – DeepSea Discovery Club, Executive VIP 500 Membership Plan.Location: Canada/Global (Remote with International Travel).Reports To: CEO, and boar... Show more

 • Promoted

Ecommerce Ads Growth Director Position

The MoonlightersMontreal (administrative region), QC, CA
Full-time

Take your career to new heights as an Ecommerce Ads Growth Director at The Moonlighters.This full-time remote role focuses on optimizing Google and Facebook Ads for sizable ecommerce brands.As a Gr... Show more

 • Promoted

Marketing Director - WealthTech

Croesus Finansoft, Inc.Laval
Full-time

Croesus provides innovative, high-performance, and secure wealth management solutions that include portfolio management systems, portfolio rebalancing tools, and application programming interfaces ... Show more

 • Promoted

Marketing & Branding Sales Director

CervoaMontreal (administrative region), QC, CA
Temporary

Cervoa is a strategic marketing and branding execution partner for enterprises generating $10M-$1B+ annually.We deliver AI-powered marketing campaigns, brand transformations, and digital strategies... Show more

 • Promoted

Associate Director Brand Partnerships

FeverMontreal (administrative region), QC, CA
Full-time

We’re excited you are checking out this job offer.How do we achieve our mission? Fever has developed a proprietary technology that inspires a global community of over 125M people through personaliz... Show more

 • Promoted

Director of Business Development - Travel

Protect GroupMontreal (administrative region), QC, CA
Full-time +1

Director of Business Development - Travel.Director of Business Development - Travel.Get AI-powered advice on this job and more exclusive features.Director of Business Development - North America.In... Show more

 • Promoted

Lead Development Director for Battlefield

Electronic Artsmontreal (administrative region), qc, Canada
Full-time

Join Electronic Arts as the Lead Development Director overseeing Battlefield's core technology.Drive projects and foster collaboration across global teams for game development.In this pivotal role,... Show more

 • Promoted

Marketing Director

Enrollment ResourcesMontreal (administrative region), QC, CA
Full-time

Get AI-powered advice on this job and more exclusive features.This range is provided by Enrollment Resources.Your actual pay will be based on your skills and experience — talk with your recruiter t... Show more

 • Promoted

Partner Investor / Sales Director (management buy-in, joint ventures)

WeCookITMontreal (administrative region), QC, CA
Full-time

Partner Investor / Sales Director (management buy-in, joint ventures) – Job openings.D-A-CH, Latin America, US/Canada, Japan.Are you a driven entrepreneur/seller with a passion for privacy complian... Show more

 • Promoted

Marketability Director

Ubisoft MontréalMontreal
Full-time

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more.We believe diverse per... Show more

 • Promoted

Director, E-Commerce

Unbound MerinoMontreal (administrative region), QC, CA
Full-time

Get AI-powered advice on this job and more exclusive features.Unbound Merino is a Toronto-based clothing brand founded by three lifelong friends passionate about travel.The company creates versatil... Show more

 • Promoted

Hospitality Sales Director for Growth

Third-Party Job PostsMontreal (administrative region), QC, CA
Full-time

Transform the hotel industry as a results-driven Sales Director.Leverage your hospitality tech expertise to acquire clients and expand our presence in the mid-market segment.In this role, you will ... Show more

 • Promoted

Director of Creative Strategy - Performance Marketing (Meta Focus)

Future-AbleMontreal (administrative region), QC, CA
Full-time

Director of Creative Strategy - Performance Marketing (Meta Focus).This range is provided by Future-Able.Your actual pay will be based on your skills and experience — talk with your recruiter to le... Show more