Gestionnaire principal.e, Marketing

About the role:

We are looking for an integral member of the Cards Marketing team, responsible for leading content creation and execution for Walmart Rewards Mastercard cardholder engagement and retention campaigns. This role develops customer-facing copy and creative across email, SMS and in-app push notifications, translates business objectives and lifecycle strategies into compelling, compliant communications, and helps drive KPI performance across engagement, activation, retention and revenue goals. The role works closely with internal and external stakeholders including Product, Portfolio, Walmart, Technology, Legal, Compliance, Design and Translation partners to deliver high-quality campaigns from briefing through launch and post-campaign optimization.

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

Reporting directly to the Director, this role has the following responsibilities:

Risk Management & Compliance, in adhering to applicable compliance obligations, including Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requirements, must remain the over-arching focus in carrying out one’s responsibilities as outlined below:

Engagement & Retention

• Develop content strategy, messaging and creative briefs for campaigns and journeys that support engagement, activation and retention KPI objectives
• Create and manage customer-facing content (copy and graphics) across email, SMS and in-app/push channels, ensuring alignment to brand, offer and lifecycle strategy
• Partner with CRM and business teams to support segmentation, journey orchestration, personalization and trigger-based communications
• Lead test-and-learn initiatives including subject line, creativity, offer and messaging optimization to improve engagement and conversion outcomes
• Leverage AI and emerging tools, where appropriate, to improve creative development, efficiency and campaign effectiveness

Market research and insights

• Provide timely and relevant insights, creative best practices and competitive intelligence to inform campaign strategy and content development
• Monitor campaign performance and translate results into actionable recommendations for future messaging, audience and channel optimization

Relationships and efficiency

• Manage relationships with internal and external design, development and channel execution partners to deliver campaigns on time and to brief
• Work closely with senior stakeholders across Product, Portfolio, Walmart, Technology, Legal, Compliance and Translation to align priorities and approvals
• Coordinate end-to-end campaign workflow including briefing, review cycles, QA, approvals, scheduling, launch readiness and post-campaign readouts
• Work in close collaboration with the business team to ensure creative content supports portfolio growth, customer experience and commercial targets

Risk and Compliance

• As an employee of Fairstone Bank, must comply with all applicable Fairstone Bank and Line of Business policies, standards, guidelines and controls
• Maintain current understanding of and ensure adherence to compliance, privacy, anti-spam and channel-specific regulations across all digital platforms
• Ensure governance, approvals, QA and documentation requirements are met for all marketing-related initiatives before launch

What we’re looking for:

• Formal Education: University degree in marketing, advertising or equivalent
• 5+ years of experience in cards, CRM, lifecycle or retention marketing, including content creation for customer campaigns
• Bilingual (Asset)
• Hands-on experience developing omni-channel campaign content across email, SMS, push and in-app channels
• Experience with customer segmentation, journey orchestration and personalized messaging using CRM/marketing automation platforms
• Strong track record of managing campaign performance, A/B testing and optimization against engagement, conversion and retention KPIs
• Experience working in a highly regulated environment with legal, compliance, privacy and translation review processes
• Demonstrated ability to manage multiple concurrent campaigns and stakeholders from briefing through execution and post-campaign readout
• Strong content strategy, copywriting and creative briefing skills with the ability to tailor messaging by segment, offer and customer lifecycle stage
• Proficiency in campaign management and collaboration tools; familiarity with CRM platforms such as Braze, Salesforce Marketing Cloud or Adobe Campaign is an asset
• Strong QA discipline and attention to detail across copy, links, approvals, rendering and channel-specific execution requirements
• Analytical mindset with the ability to interpret performance data, extract insights and translate results into actionable optimization recommendations
• Excellent stakeholder management skills with the confidence to work cross-functionally with product, portfolio, legal, compliance, technology and external partners
• Solution-focused, highly organized and able to thrive in a fast-paced, deadline-driven environment while balancing quality, speed and compliance
• Excellent written and verbal communication skills, strong relationship building, and professional maturity

What you’ll love about working here:

• Award-Winning Culture: We’re proud to be recognized as a and one of by Canada’s Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life’s big moments.
• Community Impact: One paid volunteer day to give back to causes that matter to you.

What you can expect - pay & process:

• Expected base salary range is $90 000.00 - $125 000.00 per year, plus the opportunity to earn an annual incentive bonus tied to performance.
• This posting is for an existing vacancy within our organization.
• Artificial intelligence may be used in parts of the recruitment process.
• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

If what you read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for first stages of the interview process.

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