Analyste Principal, Marketing - Création de contenus

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

About the role:

We are looking for an integral member of the Cards Marketing team, responsible for planning, executing and measuring Walmart Rewards Mastercard cardholder engagement, activation and retention strategies to achieve portfolio KPI objectives. This role supports the development of targeted, insight-led campaigns and customer journeys across email, SMS and in-app push, with a strong focus on customer segmentation, test-and-learn optimization, and post-campaign performance analysis. The position works closely with internal and external stakeholders including Walmart, creative services, operations, analytics, technology, legal, compliance and translation to ensure campaigns are delivered on time, accurately and in full alignment with regulatory and brand requirements.

Job responsibilities :

Risk Management & Compliance, in adhering to applicable compliance obligations, including Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requirements, must remain the over-arching focus in carrying out one’s responsibilities as outlined below:

Engagement, Activation & Retention

• Develop and execute effective lifecycle campaigns and customer journeys that support activation, usage, engagement and retention KPI objectives
• Translate business objectives into clear campaign briefs, audience strategies, offer constructs and channel plans across email, SMS and in-app push
• Partner with analytics and business teams to identify customer segments, behavioral triggers and optimization opportunities that improve performance
• Brief and work closely with creative team to develop content that meets campaign objectives
• Lead campaign setup, approvals, execution and quality assurance to ensure accurate, timely and compliant deployment
• Monitor campaign results, identify insights and recommend enhancements through ongoing test-and-learn practices

Performance Analysis & Insights

• Lead post-campaign analysis and prepare performance recaps with actionable insights, learnings and recommendations for future improvements
• Track performance against key measures such as engagement, conversion, retention and incremental value contribution
• Present results, insights and recommendations to marketing leadership and cross-functional stakeholders

Market Research & Competitive Insights

• Monitor marketplace trends, competitor activity and channel best practices to identify relevant opportunities and inform campaign planning
• Bring forward customer and market insights that help shape targeting, messaging and overall engagement strategy

Stakeholder Management & Operational Effectiveness

• Manage relationships with internal and external partners including design, development, operations, analytics, legal, compliance, translation and retailer stakeholders
• Coordinate multiple projects simultaneously, balancing deadlines and priorities in a fast-paced environment
• Work closely with senior stakeholders to align campaign activity with broader portfolio growth and customer engagement objectives

Risk and Compliance

• As an employee of Fairstone Bank, comply with all applicable bank and Line of Business policies, standards, guidelines and controls

What we’re looking for:

• Hands-on experience managing omni-channel campaigns from briefing and segmentation through execution, measurement and optimization
• Experience with CRM strategy, customer segmentation, trigger-based campaigns and test-and-learn methodologies
• Strong experience analyzing campaign performance and translating results into actionable recommendations
• Experience working with cross-functional partners in regulated or highly governed environments is considered an asset
• Solution-focused self-starter with strong initiative and the ability to work effectively within established guidelines and processes
• Strong analytical mindset with the ability to interpret performance data, identify trends and support data-driven decision making
• Excellent organization, project management and time management skills, with the ability to manage multiple priorities and deadlines
• Strong interpersonal and relationship-building skills with the ability to collaborate effectively across teams and influence stakeholders
• Excellent written and verbal communication skills, including the ability to prepare clear briefs, summaries and presentations for leadership audiences
• Comfortable working in a fast-paced, deadline-driven environment with a high degree of attention to detail and accuracy
• Proficiency in Microsoft Office, particularly Excel and PowerPoint; familiarity with CRM, campaign management or marketing automation platforms is an asset
• Consistently demonstrates and reinforces organizational values, sound judgment and professional maturity

What you’ll love about working here:

• Award-Winning Culture: We’re proud to be recognized as a and one of by Canada’s Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life’s big moments.
• Community Impact: One paid volunteer day to give back to causes that matter to you.

What you can expect - pay & process:

• Expected base salary range is $65,000 - $85,000 plus the opportunity to earn an annual incentive bonus tied to performance.
• This posting is for an existing vacancy within our organization.
• Artificial intelligence may be used in parts of the recruitment process.
• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

If what you read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for first stages of the interview process.

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