Marketing Technology Systems Specialist

Description

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At Seneca Polytechnic, we offer a flexible working environment that supports innovative thinking and encourages exploring new ideas and approaches. As we adapt to an ever-changing landscape, we continue to promote opportunities for career growth and development. We focus on health and well-being in all ways to provide great employee experience.

Position Summary

Do you enjoy turning data, systems and strategy into seamless, high-impact communications? Are you someone who can move between technical execution and marketing outcomes with equal confidence? If so, this role offers the opportunity to make a real impact.

As the Marketing Technology Systems Specialist, you will play a key role in the technical execution, optimization and ongoing evolution of Seneca's Salesforce Marketing Cloud (SFMC) ecosystem. Working within the Marketing and Communications team, you will design and configure complex journeys, build scalable, data-driven solutions and support end-to-end recruitment initiatives including lead capture, event registration and automated communications. You will also manage integrations with Salesforce and related platforms to ensure reliable data flow and a connected user experience.

You'll work closely with cross-functional partners to translate business requirements into reliable, compliant marketing technology solutions, spanning audience segmentation, automation, personalization and data management. This role requires strong technical acumen and attention to detail, with a focus on maintaining data integrity, system performance and consistent campaign delivery.

You'll be part of a collaborative team that works closely together and values the perspectives and expertise each person brings. This is an opportunity for someone who thrives in a team environment, enjoys sharing knowledge and is motivated to continuously improve systems, processes and outcomes in support of student recruitment, enrolment and success.

Responsibilities

Strategic Planning and Technical Leadership

• Provides SFMC expertise and technical leadership to support marketing and communications strategies across the organization
• Leads the delivery of SFMC solutions for campaigns, automation and event registration
• Analyzes campaign performance and provide actionable recommendations to improve engagement and outcomes
• Contributes to reporting strategies, identifying risks and opportunities to support enrolment and retention goals
• Advises on campaign lifecycle planning, execution and optimization
• Evaluates and implement new SFMC capabilities and improvements
• Partners with stakeholders to translate business needs into scalable marketing technology solutions

Campaign execution and Oversight

• Designs, builds and manages SFMC email campaigns, journeys and lead management processes
• Ensures compliance with accessibility standards, CASL and brand guidelines
• Leads end-to-end campaign QA, deployment and performance reporting
• Collaborates with ITS to maintain CRM integrations, data flows and technical requirements

Training, Documentation & Continuous Improvement

• Develops and maintains standards, best practices and documentation
• Provides training, mentorship and ongoing technical guidance to team members
• Supports scalable, consistent campaign execution and adoption of platform updates

Data management and Governance

• Maintains and improves data quality, integrity and governance across Salesforce, SFMC and related systems
• Oversees data migration, cleansing and integration processes
• Recommends improvements to data structures, processes and system performance
• Partners with ITS to support data architecture, integrations and platform enhancements

Qualifications

Education

• Completed four year degree or equivalent in Marketing, Information Systems, Business, Computer Science, Digital Media or a related discipline.
• Additional courses in marketing automation and CRM management are an asset.

Experience

• Five years' experience developing complex digital marketing campaigns using marketing automation and CRM systems.
• Experience working with ERP systems with specific expertise in the integration of functional and technical enhancements.
• Experience working with Salesforce (CRM) and Salesforce Marketing Cloud (Marketing Automation) and Peoplesoft (SOR)
• Experience in HTML, CSS, Salesforce AMPscript and Microsoft SQL programming
• Experience working within the theory and practical implementation of CASL.

Skills

• Excellent interpersonal and communication skills, with the ability to interact with and relate complex technical concepts to individuals of varying backgrounds and technical skill, including senior management.
• Ability to present comprehensive and actionable recommendations to stakeholders based on analytics and research to improve marketing campaigns.
• In-depth understanding of email best practices (responsive design, content formatting and placement, link structure, subject line and preview text, etc.) and marketing email campaign best practices (number and timing of emails, types of audiences, audience segmentation, integration of email as part of a broader marketing strategy, etc.).
• Self-motivated and highly organized paired with the ability to provide leadership, exercise good judgment and manage risks in a high-volume, fast-paced environment.
• Innovative mindset, with the ability to continuously analyze current processes and recommend and implement improvements.

Note A skills assessment test will be administered during the recruitment process.

A combination of relevant experience and education may be considered as equivalent to the above requirements in the event that there are no internal applicants that meet the qualifications as posted. Equivalency will be assessed by the talent acquisition team.

Job Details

External Posting Date July 3,

External Closing Date July 17,

Job Type Permanent, Full-Time

Hours 35 hours per week

• OT as required

Work Type Hybrid

Shift Monday to Friday (9 00 AM - 5 00 PM)

Ideal Start Date

End Date

Number of Openings 1

Posting Intent Immediate Need

Pay Range Payband K - $47.13 - $54.48 (Start rate $47.13)

Job Category Support

Pre?Employment Verification Process Administrative and Support Positions For Administrative and Support roles, Seneca conducts standard pre?employment verification after a conditional offer of employment is made. Faculty & Teaching Positions For professor positions, we require copies of official transcripts directly from the issuing institution or credential evaluation from World Education Services (WES) or International Credential Assessment Service (ICAS). However, we recommend that candidates gather any supporting documentation (e.g., unofficial transcripts, scan of credentials) in advance to support their applications in the event that they are successful in the hiring process. The compensation step will be determined based on receiving and verifying relevant formal education through official transcripts and relevant work experience, in accordance with the salary placement calculation process.

Seneca Polytechnic at a Glance

Seneca is Canada's leading, and Ontario's first, polytechnic with more than 40, full-time students and 18, part-time students. Since opening our doors for the first time more than 55 years ago, we remain dedicated to getting our students career and world-ready.

None of this happens without the exceptional employees of Seneca - the faculty, support staff and administrators - who show their commitment to our students and their success every day. The student experience. The employee experience. The community experience. The Seneca experience is a differentiator.

Our Commitment

We are proud to be building the equitable Seneca, and welcome applications from candidates who can contribute to the diversity of lived experiences, perspectives, and approaches. Joining Seneca means being part of an inclusive community working hard to dismantle barriers to access, student success, and employee potential. Learn more about how we are building an equitable Seneca

Accessibility

Seneca is committed to making employment opportunities accessible in accordance with the Accessibility for Ontarians with Disabilities Act, . Upon request, accommodation will be provided in all parts of the application and hiring process. If you require accommodation, please contact us.