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S.i. Systems
Senior Product Marketing Specialist to develop and execute go-to-market strategies using productS.i. Systems • Vancouver
Senior Product Marketing Specialist to develop and execute go-to-market strategies using product

Senior Product Marketing Specialist to develop and execute go-to-market strategies using product

S.i. Systems • Vancouver
30+ days ago
Job type
  • Full-time
Job description

Our public sector client is seeking a Senior Product Marketing Specialist to develop and execute go-to-market strategies using product marketing, customer communications, and digital transformation

Join a digital transformation and product team focused on improving permitting and licensing services through clear, customer-focused product communication. This role bridges product strategy, technical delivery, and customer engagement by translating complex digital products into compelling messaging and adoption-focused communications. The position supports go-to-market planning, customer research, and cross-functional collaboration with Product Managers, Digital teams, UX, Service Design, and Corporate Communications. The role also contributes to establishing and growing a product marketing capability within the organization.

1 year contract to start. Every other Wednesday onsite in Downtown Vancouver, as well as 1 full week onsite quarterly for planning sessions.

Must Haves

  • 5+ years in product marketing, product communications, and go-to-market strategy
  • Digital transformation, product positioning, value propositions, and customer communications
  • Customer research, persona development, journey mapping, and adoption metrics
  • Product Managers, technical teams, UX, and Service Design collaboration

Nice to Have

  • Permitting and licensing domain exposure
  • Corporate communications, accessibility, brand, and design standards experience
  • Experience building product marketing capabilities within an organization

Responsibilities

  • Develop and execute product marketing strategies across the product lifecycle
  • Define product positioning, value propositions, and messaging for diverse audiences
  • Translate complex product capabilities into customer and stakeholder communications
  • Lead go-to-market planning and launch activities for products and service enhancements
  • Develop customer-facing communications, presentations, case studies, and educational resources
  • Conduct customer research, persona development, and journey mapping
  • Collaborate with Product Managers, Digital teams, Corporate Communications, and operational teams to coordinate messaging


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Senior Product Marketing Specialist to develop and execute go-to-market strategies using product marketing, customer communications, and digital transformation • Vancouver

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