Marketing Manager - Bubly Portfolio

Overview

One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best & Brightest Marketing Manager!

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

We are looking to hire the Marketing Manager for Water Portfolio, Carbonated Water is one of the fastest growing categories in all of beverages. PepsiCo Canada Waters is the #1 manufacturer in water and has a strong portfolio of brands and big aspirations for growth in the future category. The bubly brand is #1 sparkling water brand in water and looking to accelerate growth and share with accelerated marketing plans. This role will also manage the partnership with the high growth brand Montellier.

A leader and influencer, this role will build a strategic vision for the portfolio, set the agenda and ensure strength of execution to deliver both short-term and long-term results. As a motivator and coach, the Marketing Manager will lead two direct report to drive the overall agenda for the portfolio.

If you have a passion for consumer marketing, are fueled by a fast-paced and competitive environment, and love to win, then this might be the team for you!

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Positively influence organization to drive focus and momentum behind water portfolio to solidify share growth for PEP Water driven by bubly brand acceleration
• Lead the strategic planning and execution for our water portfolio within the context of our total corporate strategic plan
• Lead communication and media strategy as well as the development & execution of marketing plans/activities on time and on budget
• Independently lead cross functional teams to ensure best in class execution of innovation and initiatives at retail
• Work closely with US/ Global Marketing teams
• Lead IAT teams and maintain strong agency relationships.
• Lead & drive Montellier partnership Agenda (business & comms) working closely with key partnerships team
• Liaise with key partners (FOBOs, ACL, Field Sales & Key Account teams) to leverage DSD capability and optimize programs
• Deliver volume & NR commitments across water portfolio
• Monitor portfolio performance on a period basis to proactively identify course corrections and or new opportunities
• Effectively manage A&M budget
• Build team capability and challenge processes for efficiency & effectiveness
• Manage, motivate, coach and develop direct reports

Qualifications

• Minimum of Bachelor’s Degree
• 2+ years of demonstrated people leadership and proven track record of coaching & developing others
• Strong conception and fundamental strategic thinking skills
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Demonstrated ability to win through superior consumer marketing, ability to build a brand from its core
• Proven ability to lead agency relationships to achieve gold standard results

Careers To Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.