Director Marketing, Direct Lending

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

The Role:

Reporting to the VP Marketing, as the Director of Marketing, Direct Lending, you’ll be the strategic marketing leader working with the Direct Lending Business to deliver the annual business targets and priorities. You’ll own the full go-to-market strategy for our lending portfolio, working closely with Digital Marketing and Creative Services to drive transformation across key channels, and deliver annual business targets through innovative, data-driven marketing programs.

Key Responsibilities:

• Strategic Leadership & Partnership
  • Co-create and lead the Direct Lending Pod, working with the Analytics and Direct Lending business owner to formalize the model and collectively drive the growth agenda for the portfolio
  • Translating business goals into actionable marketing strategies, identifying key resources and executional requirements
  • Influence product development and customer experience through market insights and customer feedback, bringing innovative ideas and solutions to the table.
  • Manage a high-performing team of marketers, providing ongoing coaching, feedback and development opportunities.
• Go-To-Market Ownership
  • Lead the development and execution of integrated go-to-market plans for new and existing lending products.
  • Ensure alignment across brand, digital, and sales enablement teams to deliver cohesive campaigns that drive results.
• Performance & Growth
  • Own the marketing contribution to annual lending business targets, with laser focus on the delivery of qualified leads that generate growth in net new cash.
  • Use data and analytics to optimize performance and inform future strategy, facilitating ongoing investment shifts to maximize outcomes.
• Channel Transformation
  • Lead the modernization of the Direct Mail program, right-sizing the channel while also simplifying the production model.
  • Lead the evolution of the Affiliates relationships to foster a strong sense of partnership and commitment to delivering Fairstone business results.
  • Explore and scale new channels to reach target audiences effectively, working closely with channel specialists to identify new opportunities.

What we’re looking for:

• 10+ years of progressive marketing experience, ideally in financial services or a regulated industry.

• Proven success in leading go-to-market strategies and delivering measurable business results.

• Deep understanding of lending products and acquisition marketing.

• Experience transforming traditional marketing channels (e.g., Direct Mail) into modern, data-driven programs.

• Strong leadership, communication, and stakeholder management skills.

• Analytical mindset with a passion for testing, learning, and optimizing.

What you’ll love about working here:

• Award-Winning Culture: We’re proud to be recognized as a and one of by Canada’s Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life’s big moments.

What you can expect - pay & process:

• Expected base salary range is $145,000 - $164,000, plus the opportunity to earn an annual incentive bonus tied to performance.
• This posting is for an existing vacancy within our organization.
• Artificial intelligence may be used in parts of the recruitment process.
• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

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