Content Creator/ Social Media Manager

Company Description

Recognized as the #1 Best Canadian Hotel in Travel + Leisure's 2024 World's Best Awards, Fairmont Empress is located in Victoria, BC, overlooking the city's sparkling Inner Harbour. A Forbes recommended and MICHELIN key hotel that offers 431 beautifully appointed guest rooms and suites, Fairmont Spa with signature West Coast experiences, and Q at the Empress featuring Pacific Northwest cuisine, an award-winning wine list, and regionally focused cocktail culture. World-famous Tea at the Empress is served in the Lobby Lounge with stunning harbour views.

The magnificent property completed a $60+ million restoration in 2017 that celebrated its proud history while moving the hotel into a new era of modern luxury and transforming the iconic property into a must-visit destination. In 2023, the property introduced a revamped Fairmont Gold Experience, including a major renovation to the Fairmont Gold floor. 88 Fairmont Gold rooms and a newly renovated lounge are ready to accommodate guests. Located on Vancouver Island, Canada's Castle on the Coast is the ideal starting point to explore British Columbia's stunning natural and expansive beauty. Historic Hotels Worldwide recognizes the property's prestigious grounds as the Top 25 Most Magnificent Gardens in the World.

Job Description

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Discounted food & beverage offerings at our Vancouver sister properties
• Opportunity to develop your talent and grow within your property and across the world!
• Complimentary meals through our colleague dining program (taxes apply)
• Complimentary dry cleaning of business attire
• Access to our comprehensive benefits and wellness programs, including extended healthcare benefits and RMT, dental, vision, and complimentary counseling, wellness sessions, financial and family planning through LifeWorks
• Access to our company-matched Defined Contribution Pension Plan (DCPP)
• Opportunity to develop your talent through coaching and our Leadership Mentoring Programs
• Competitive annual salary commensurate with experience, starting at $62,000

What you will be doing:

Our Content Creator / Social Media Manager will work closely with the Marketing, PR and operational teams to champion the hotel's organic content strategies, online community management, and brand voice, both visually and through strategic storytelling. In this role, reporting to the Director of Marketing, responsibilities and essential job functions include but are not limited to the following:

• Create engaging content that aligns with the hotel’s brand while being current and on trend.
• Develop, plan, and execute social calendar across all organic social channels.
• Own communication between brand and hotel of social media and content best practices.
• Drive consistent brand voice and visual identity across all social media platforms.
• Support the development of content calendars, ensuring timely postings that align with brand campaigns and key seasonal events.
• Produce high-quality content, including copy, photos and videos, for website, social media, digital and print advertising.
• Manage all social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok) for Fairmont Empress with support from the Director Marketing/PR.
• Collaborate with the Director of Marketing to establish social media goals, review monthly reports, sharing with the Marketing Team as well as identify areas of future focus and strategies.
• Collaborate with the Director of Public Relations on influencer partnerships, media visits, and content creation initiatives.
• Contribute to management of the Marketing/PR team’s overall annual plans.
• Assist with the planning and execution of photo/video shoots including pre and post production for web and social platforms.
• Oversee the ongoing maintenance and updates of hotel website(s), ensuring all information is current, accurate, and reflective of brand standards.
• Manage the Digital Asset Library (Hotel Content Manager), ensuring all assets are organized, tagged, and up to date for seamless internal and external use.
• Adhering to all Fairmont Hotels & Resorts sales standards and uphold the highest standard of internal and external customer service at all times.
• Miscellaneous assignments as required.

Qualifications

Your experience and skills include:

• Post-secondary education in communications, marketing, journalism, or public relations; OR
• A minimum of four (4) years of professional writing, copyediting, and proofreading experience, or experience in a communications-related field; OR
• An equivalent combination of education and experience may be considered.
• Exemplary writing and editing skills, experience with social media and graphic design.
• Working knowledge of Adobe Programs including Photoshop, InDesign, Illustrator.
• Working knowledge of Word, Excel, Opera and Cision applications is preferred.
• Video production and video editing skills are a requirement.
• Exceptional interpersonal skills. Must demonstrate strong collaborative skills and the ability to work in a team-orientated environment.
• Enjoy a variety of tasks that require flexibility and administrative support. Must be able to correspond with Department, Guest & Business demands.
• A passion for Guest Service and a desire to be a part of a driven team.
• Must be able to thrive in a fast-past environment and manage multiple tasks.
• Must be available for occasional work during the evenings, weekends and holidays to support special activations, events and film/photography shoots.

Additional Information

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Your team and working environment: Welcome to Canada’s Castle on the Coast. The Empress Hotel sits proudly at the centre of culture and history in Victoria, British Columbia. This is the best of all worlds – where contrast meets distinction, opulence blends harmoniously with the understated and fabled history meshes with contemporary affairs. This award-winning Victoria hotel and National Historic Site is an alluring blend of classic and contemporary, vintage and cutting-edge: Where Modern meets Iconic. Come join our wonderful team of hospitality experts!

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS