Marketing, Data Science Analyst

In collaboration with the Marketing Planning leadership team the Data Scientist plays a key role in leading marketing measurement experimentation and performance insights across integrated and cross-channel initiatives.

The incumbent strengthens Air Transats measurement foundation to support better decision-making related to marketing investment campaign planning and performance optimization. They develop scalable measurement frameworks advance experimentation practices and generate insights that clarify performance drivers incremental impact and future investment opportunities.

Working closely with Marketing Planning Media Strategy Performance Marketing Revenue Management and Finance the Data Scientist contributes to a more rigorous data-driven approach to decision-making. They tackle complex business questions related to campaign effectiveness incrementality forecasting demand generation and budget allocation while building repeatable processes and scalable reporting.

Success in this role requires strong technical and statistical expertise solid business acumen and the ability to translate complex analyses into clear actionable recommendations that influence strategic and investment decisions.

Responsibilities

• Own and evolve marketing measurement frameworks across campaigns audiences channels and business lines.
• Define measurement plans (KPIs success criteria benchmarks attribution logic incrementality) and ensure they are integrated upfront in campaign planning.
• Distinguish between platform-reported performance attributed performance and true incremental business impact.
• Partner with marketing teams to define and execute the Test & Learn roadmap including hypothesis development.
• Design and analyze experiments (geo tests audience holdouts pre/post analyses) including power analysis sample sizing and expected lift.
• Apply statistical and causal inference methods to generate robust insights (lift iROAS confidence levels limitations).
• Develop and leverage advanced methods including Marketing Mix Modeling (MMM) to optimize marketing investment allocation.
• Assess campaign effectiveness and deliver deep-dive insights on performance drivers customer behavior and demand trends.
• Build and enhance dashboards reporting tools and data integration while ensuring quality and consistency.
• Support forecasting (demand bookings campaign impact) and automate reporting using Python SQL and BI tools.
• Collaborate with cross-functional stakeholders to support decision-making and translate analysis into actionable recommendations.

Qualifications :

• Bachelors degree in Data Science Statistics Mathematics Analytics or a related field.
• Minimum of 5 years of experience in marketing analytics data science experimentation or performance measurement in a cross-channel environment.
• Experience developing measurement frameworks designing experiments and translating insights into business recommendations.
• Strong applied statistics expertise (regression hypothesis testing confidence intervals model validation uncertainty interpretation).
• Advanced understanding of experimentation and incrementality (control vs. exposed geo tests bias causal inference).
• Experience with forecasting (trend seasonality baseline vs. incremental) using tools such as ARIMA SARIMAX or Prophet.
• Experience with advanced marketing analytics such as Marketing Mix Modeling (MMM) attribution or contribution analysis.
• Strong proficiency in Python and SQL for analysis automation and data workflows.
• Excellent command of MS Office tools (Word Excel Outlook Teams) and comfort with digital collaboration tools and AI (e.g. Copilot).
• Ability to quickly learn and adapt to new technologies.
• Oral and written fluency in French and English *

*A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English both orally and in writing with colleagues customers and other stakeholders in Quebec the rest of Canada and internationally.

Informations complémentaires :

#LI-CB1

Équité en emploi

Transat sest engagée à favoriser un milieu inclusif et respectueux où léquité a primauté. Nous nous efforçons de manière à rassembler un effectif qui reflète la diversité de nos clients ainsi que des communautés dans lesquelles nous voyageons. Nous encourageons alors les femmes les minorités visibles les minorités ethniques les autochtones et les personnes avec des handicaps à soumettre leur candidature. Transat accommodera les personnes avec des handicaps tout au long du processus de sélection et dembauche. Si vous avez besoin des mesures dadaptation communiquez avec nous afin que nous puissions ensemble combler vos besoins convenablement.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1