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CARFAX
Associate Marketing Automation ManagerCARFAX • London, ON, Canada
Associate Marketing Automation Manager

Associate Marketing Automation Manager

CARFAX • London, ON, Canada
30+ days ago
Salary
CA$64,000.00 yearly
Job type
  • Full-time
Job description

Join Team CARFAX as an Associate Marketing Automation Specialist

At CARFAX, we are mission‑focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and customers.

The role requires 2 days per week in our London, ON office, subject to change with future business needs.

What you’ll be doing:

  • Serve as SME for data management and database structure, ensuring the integrity of CARFAX consumer data across all platforms.
  • Manage the integration of consumer data across marketing and CDP platforms, acting as the primary technical point of contact for data flow.
  • Focus on storytelling with data by working closely with Product and Marketing teams to translate complex reporting into actionable messaging optimizations.
  • Create and maintain comprehensive reporting on marketing efforts and KPIs, utilizing data to provide clear narratives on consumer behavior.
  • Establish and manage reporting alerts and monitoring processes to proactively identify data anomalies or performance shifts.
  • Assist in the creation of dynamic and highly personalized consumer messages by leveraging deep data insights and audience segmentation.
  • Produce regular data‑focused presentations for peers and key stakeholders.

What we’re looking for:

  • Minimum 3 years of experience utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.).
  • Proven ability to act as a Subject Matter Expert (SME) for marketing databases and consumer data platforms (CDP).
  • Proficiency in data storytelling, with the ability to analyze complex data sets and build reports that provide clear business insights.
  • Previous experience with data management and visualization tools such as QuickSight, Power BI, Tableau, and Looker Studio.
  • Minimum 3 years of experience working with marketing databases and consumer data platforms.
  • Minimum 1‑2 years of experience with SQL for data extraction and analysis.
  • Experience working collaboratively with cross‑functional teams to align data strategy with business goals.
  • Familiarity with consumer data protection laws (CAN‑SPAM, CCPA, TCPA, GDPR, CASL, etc.).
  • Experience in cross‑platform messaging (Push, In‑App, Web Push, SMS/MMS).
  • Solid grasp of API and Webhook fundamentals.
  • Strong attention to detail and ability to multitask successfully.
  • Intellectually curious with an aptitude for learning and trying new things.

Bonus Points:

  • Preferably 1 year of experience in web analytics (Adobe Analytics / Google Analytics).
  • Proficiency utilizing JavaScript, R, and/or Python.
  • Previous SDK Integration and testing experience.
  • Experience managing multi‑year consumer relationship building (i.e., subscription or membership programs).
  • Previous experience migrating to new consumer messaging tools.
  • Previous work in the automotive space.
  • Two or more years of experience working with Segment (CDP).
  • Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid.

What’s in it for you:

  • Competitive compensation, benefits and generous time‑off policies.
  • 4‑Day summer work weeks and a winter holiday break.
  • 401(k) / DCPP matching.
  • Annual bonus program.
  • Casual, dog‑friendly, and innovative office spaces.
  • For a comprehensive list of benefits, please visit our website: https://jobs.jobvite.com/carfax/p/benefits

Vacancy Status:

This posting is for an existing vacancy.

Base Salary:

The anticipated base salary range for this position is CAD $64,000 to $86,500 annually. Final base salary will be determined based on geographical location, experience, and qualifications.

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Associate Marketing Automation Manager • London, ON, Canada

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