Brand Manager, Medicine Shoppe

Job Summary

The Marketing Manager will take on a leadership role in managing and advancing The Medicine Shoppe pharmacy brands in Canada. As the steward of this brand, they will vigilantly monitor the competitive landscape, develop measurable marketing strategies, and execute strategic plans to strengthen the brand's positioning in the marketplace.

The ideal candidate for this position will have a strong background in marketing, brand management, and experience leading successful marketing campaigns. The Marketing Manager must possess excellent communication, collaboration, and leadership skills, along with a proven track record of managing budgets and delivering results. This position requires strategic thinking, attention to detail, and the ability to manage multiple projects simultaneously.

Key Responsibilities

National Marketing: Develop and implement comprehensive marketing campaigns and promotional strategies that align with The Medicine Shoppeobjectives to drive brand awareness and sales, that encompass:

oAdvertising campaigns and promotions

oBanner sponsorships activation

oEvents marketing

oIn-store activations

oDigital assets and content strategy

Brand Identity: Manage and maintain the brand strategy, brand guidelines and positioning, ensuring consistency across all marketing materials and communications.

Omnichannel Marketing: Develop the strategies, creative and execute omnichannel marketing strategies that integrate traditional and digital channels, including campaigns, content, and collateral to engage key consumer segments.

Digital Marketing: Lead digital marketing initiatives and content, including social media, email marketing, SEO/GEO, SEM, and online advertising to ensure online presence and consumer engagement.

Collaboration: Collaborate closely with cross-functional teams, such as store operations, pharmacy services, category management, customer communications and events to ensure marketing efforts are aligned with overall business objectives.

Communication: Communicate brand strategies, plans, programs. and tools to internal and external stakeholders (operations, category management or pharmacy owners), individually or in collaboration with consumer communications, including support and presentations at owner events.

Market Research: Conduct market research to identify trends, customer preference/needs and competitive landscape, using insights to inform marketing strategies.

Performance Analysis: Monitor and analyse the performance of campaigns using data-driven insights to optimize strategies and achieve desired outcomes.

Budget Management: Manage the monthly invoicing of vendors and ensure the assigned marketing budgets are respected.

Local Marketing:Support and manage the Sr Associate, Local Marketing to deliver individual pharmacies with tailored marketing strategies/tools that cater to their unique communities, consumer bases, needs and local market conditions.

National Marketing: Support and manage the Marketing Specialist to deliver national marketing strategies, programs and tools that achieve The Medicine Shoppe pharmacy’sobjectives and drive brand awareness and sales.

AI Optimization:Drive integration and optimization of AI-powered marketing strategies to enhance personalization, performance, and business growth.

Qualifications

• An undergraduate degree in relevant field
• 5-7 years+ of relevant work experience, preferably within retail and/or healthcare
• 2-3 years of people management experience
• Knowledge of the competitive landscape in the community pharmacy space
• Superior analytical skills, particularly in the areas of strategic, financial and marketing program ROI analysis
• Proven track record of leveraging all forms of brand expression
• Proven track record at successfully managing agency partners
• Willingness to travel within Canada 1-3 times per year

Skills

• Creative, yet highly methodological
• Presenting and storytelling
• Initiative, self-starter, and entrepreneurial
• Strategic thinker
• Strong people motivator
• Known team player, committed to supporting the success of others
• Strong attention to detail
• AI optimized
• Excellent communication skills in English

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please

Our Base Pay Range for this position

$86,900 - $115,800

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