District Sales Manager - Convenience Channel

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:Starting Salary Opportunity: $96,000+

BONUS:Bonus at Target $24,000

VACANCY TYPE:This posting reflects a vacant position.

LOCATION:Toronto Office, 5 days/week in office.

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and weremaincommitted to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY:

The District Sales Manageris responsible fordriving sales growth and leading business development within an assigned district. This role delivers results through strategic planning, hands-on leadership of Business Development Representatives, and strong execution against sales targets. The DSM builds andmaintainsrelationships with key accounts, distributors, and retail partners to strengthen brand presence and loyalty. Byleveragingmarket insights and performance data, theyidentifyopportunities, address challenges, andoptimizeoverall sales performance.

JOB RESPONSIBILTIES:

• Execute sales strategies to achieve district targets and drive revenue growth
• Analyze market trends and competitor activity toidentifyopportunities and refine approach
• Lead, coach, and develop sales team; provide performance feedback and training
• Build and manage relationships with key accounts, distributors, and partners
• Monitor sales performance and use data insights tooptimizeresults
• Collaborate cross-functionally to align on promotions, product availability, and financial goals
• Execute national sales strategies and standards across distribution, promotion, and merchandising
• Set strategic priorities andallocateresources to maximize district performance
• Manage budgets and oversee data tracking to support decision-making

JOB QUALIFICATIONS:

• Proven success in sales management with a strong ability to execute strategies and deliver revenue targets
• Strong leadership skills with experience developing and motivating teams
• Excellent relationship-building and negotiation skills with clientsand partners
• Data-driven mindset with ability to analyze performance, market trends, and competitive insights
• Effective communicator with strong presentation and influencing skills
• Solid understanding of the beverage alcohol industry, including market trends and regulations
• Strong problem-solving skills with the ability to navigate challenges and drive solutions

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A FutureWithMore Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.

• Additionalflex credits for healthcare or wellness spending accounts

• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.

• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave

• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.

• An annual allotment of Beer andBeyond-Beerproducts for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIREADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair andequitablerecruiting practices.Personswith disabilities are encouraged to come forward at any stage of the recruitment process to requestaccommodations, if needed. Members of our team will consult and create processes that provide individuals withdisabilitiesthe best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come froma @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at

AI DISCLOSURE:

We may use artificial intelligence tools toassistwith scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

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