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Marketing Technology & Automation SpecialistProcom • Cambridge, Region of Waterloo, Canada
Marketing Technology & Automation Specialist

Marketing Technology & Automation Specialist

Procom • Cambridge, Region of Waterloo, Canada
30+ days ago
Job type
  • Full-time
  • Permanent
Job description

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Marketing Technology & Automation Specialist:

On behalf of our Marketing client, Procom is searching for a Marketing Technology & Automation Specialist for a permanent role. This position is a hybrid position with 3 days onsite at our client’s Cambridge, ON office.

Job Description:

Our client is expanding its Marketing Team and is seeking a Marketing Technology & Automation Specialist to enhance their digital marketing efforts. This role focuses on managing and optimizing HubSpot to drive engagement, lead nurturing, and conversion through effective marketing automation strategies.

Responsibilities

  • Own HubSpot configuration and daily operations, including forms, lists, workflows, automations, and integrations.
  • Design, build, and maintain high-converting landing pages and web assets using HubSpot’s CMS.
  • Manage segmentation, lead scoring, lifecycle stages, and user journeys to support demand generation and customer engagement.
  • Design and deploy responsive email templates and nurture campaigns in HubSpot.
  • Develop automated customer journeys, triggered emails, and lead nurturing workflows.
  • Partner with the marketing team to implement campaign workflows end-to-end.
  • Build and maintain HubSpot dashboards to track campaign performance and ROI.

Mandatory Skills

  • Diploma or degree in Marketing, Communications, or a related field.
  • 2–4 years of hands-on HubSpot experience.
  • Experience connecting HubSpot with external tools via Zapier or HubSpot API.
  • Experience designing HubSpot landing pages and email templates.
  • Strong knowledge of email marketing best practices.
  • Analytical mindset with the ability to turn data into actionable insights.

Nice-to-Have Skills

  • CRO Experience: Familiarity with A/B testing platforms.
  • Project Management Tools: Experience with Asana, Trello, Monday.com.
  • Sales Alignment: Understanding of HubSpot Sales Hub or Salesforce.

This is a permanent position.

Start Date:

ASAP.

Assignment Location:

Cambridge, ON, Canada. Hybrid work arrangement with 3 days in the office.

Seniority level

  • Associate

Employment type

  • Full-time

Job function

  • Marketing and Information Technology
  • Industries: Marketing Services

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Note: This posting contains standard job details for a permanent role and location; no changes to responsibilities or qualifications were made beyond formatting for clarity.

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Marketing Technology & Automation Specialist • Cambridge, Region of Waterloo, Canada

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