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CARFAX
Associate Specialist in Marketing AutomationCARFAX • London, ON, Canada
Associate Specialist in Marketing Automation

Associate Specialist in Marketing Automation

CARFAX • London, ON, Canada
30+ days ago
Job type
  • Full-time
Job description
Shape data-driven marketing strategies as an Associate Specialist in Marketing Automation. Focus on consumer data integrity and engaging storytelling across various platforms and channels. In this hands-on role, you will oversee data management and serve as a Subject Matter Expert, ensuring accurate integration and analysis of consumer data. Collaborate with cross-functional teams to optimize messaging strategies based on thorough data insights. Your skills will help the organization enhance its consumer interaction and marketing efficiency. Key Responsibilities: • Ensure integrity of consumer data management • Manage data integration for marketing platforms • Develop reports analyzing KPIs and consumer behavior • Monitor and address data anomalies proactively • Assist in creating engaging consumer messages Requirements: • 3+ years utilizing message automation software • Proven SME in marketing databases and CDPs • Experience with data visualization tools • Minimum 1-2 years with SQL for extraction • Familiarity with data protection laws Capitalize on your analytical skills to strengthen marketing practices and enhance consumer relationships effectively. #J-18808-Ljbffr
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Associate Specialist in Marketing Automation • London, ON, Canada

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