Vice President of Sales

Senior Account Executive/Recruitment Specialist at First Choice Personnel - Your Recruitment Specialists

Our client is a company that designs, engineers, manufactures, and delivers fabric structures for various industries, including agriculture, commercial, and municipal sectors.

I am currently recruiting for a VP of Sales and Marketing to lead the sales team and drive revenue growth, both in North America and globally. Reporting directly to the President, the Vice President of Sales will be responsible for developing and implementing sales strategies, managing key accounts, and fostering a high-performance sales culture. This role requires strong leadership skills, strategic thinking, and a proven track record of success in sales management.

Must be willing to work a flexible work schedule and able to travel, up to 50% which may include travel across the entire Canada & USA, and globally as other markets continue to grow (e.g., Europe/United Kingdom).

Position Qualifications:

A University degree in business administration, marketing, sales or equivalent. Certification in a related field.

Knowledge in the following areas: Sales Management, Market Analysis and Strategic Planning, CRM, Financial Acumen, Distribution & Dealer Networks.

Skills:

Strong leadership skills, including the ability to inspire, motivate, and coach a sales team to achieve their goals.

Analytical, able to collect and analyze data to interpret for continuous improvement initiatives and to reach sales targets.

Able to investigate, qualify and source new dealers in vacant regions.

Ability to work in a high-pressure environment.

Decisive, considering input from stakeholders and data driven.

Creative across the board, able to think outside the box and demonstrate ability to establish any course corrections needed proactively.

Proven depth and experience with CRM software: Hubspot preferred.

Experience:

20+ years sales experience (minimum).

10+ years’ experience in Sales Leadership and/or Senior Management.

Sales experience in both US and Canada.

New Dealer Acquisition and Network expansion experience. Strong background in successful sales / sales management.

Experience in strategic growth planning and execution.

Experience investigating potential markets, analyzing and establishing courses of market penetration and/or expansion.

Demonstrated ability to grow a team and implement succession planning.

Experience in developing commission structures that foster success and revenue growth.

7+ years’ building industry & construction related experience.

Fabric building industry experience.

Responsibilities:

• Develop and execute comprehensive sales strategies to achieve revenue targets and drive market penetration in the USA, Canada and abroad.
• Lead, coach, and mentor a team of sales professionals, including a Director of Sales in the USA and a Director of Sales in Canada, to maximize their potential and performance.
• Establish sales objectives, quotas, and performance metrics (KPIs) to track progress and ensure accountability.
• Create and manage customer contracts, payment terms, receivables and project management.
• Collaborate with cross-functional teams, including marketing, product development, human resources and customer service, to align sales initiatives with overall business objectives.
• Cultivate and maintain relationships with key accounts and strategic partners to drive sales growth and expand market share.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities for enhancement and differentiation.
• Develop and manage the sales budget, including forecasting, expense control, and resource allocation, to optimize profitability.
• Provide regular reporting and updates to the executive team on sales performance, market trends, and opportunities/challenges.
• Stay abreast of industry developments and best practices to continuously improve sales processes, techniques, and effectiveness.
• Represent the company at industry events, conferences, and trade shows to promote our brand and expand our network.
• Follow up the sales support custom quotes to dealers, ensuring maximization of opportunities.
• Responsible for ensuring consistent and balanced commission structures that foster success and revenue growth in conjunction with Finance and Human Resources Departments.
• Assist in facilitation of annual International Dealer conferences to encourage information and best practice sharing and constructive collaboration amongst dealer network.
• Use and utilize CRM database as primary housing for data & activities.
• Report to Operations on forecasting, capacity planning and inventory management.
• Work with the marketing department to understand and communicate marketing messages to the field.
• Foster a team environment and positive culture.
• Responsible in conjunction with human resources for recruitment and performance management of all personnel reporting within sales & marketing departments.
• Other duties as assigned.

Please submit resumes to kaylene@firstchoicepersonnel.com

Seniority level: Executive

Employment type: Full-time

Job function: Other

Industries: Fabricated Metal Products and Building Construction

Location: Wingham, Ontario, Canada

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