Media Planner

Position Summary:

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain the media plan and regularly evaluate the campaign performance.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process in order to deliver exceptional results.
• Oversee the administration and maintenance of the media plan.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Ensure client budgets are managed and on track.
• Support the creation of campaign post reports.
• Source and evaluate proposals from media partners as required.
• Assist with document creation: presentations, visual summaries, schedules and reports.
• Prepare media Point Of Views (POVs) /evaluations.
• Remain up to date with latest updates from major media partners.
• Continue to proactively develop knowledge of the media landscape.

Qualifications:

• Professional or educational background in Marketing and/or Advertising would give leverage to this application.
• Entry – Associate level of experience with media planning.
• Experience within an integrated advertising agency an asset.
• Driven desire to develop and excel in a media career.
• Client service oriented.
• Curiosity, with a passion for continuous development.
• Understanding of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Résumé du poste :

Le rôle de planificateur média consiste à gérer notre produit de planification média en préparant et en présentant des plans médias, des propositions et des analyses. Ce poste exige de travailler au sein d’une équipe intégrée de planification média afin de garantir que les recommandations reposent sur des insights et de l’expérience, permettant ainsi des exécutions médias sans faille.

Responsabilités :

• Préparer, rédiger et présenter des plans médias intégrés, des propositions et des analyses répondant aux objectifs des clients et allant au-delà du brief.
• Assurer le suivi du plan média et évaluer régulièrement la performance des campagnes.
• Préparer et présenter des évaluations des opportunités médias, des tendances et des enjeux pertinents pour les clients.
• Établir et maintenir de solides relations avec les clients et des relations respectueuses avec les partenaires, en faisant preuve de responsabilité, de fiabilité et de débrouillardise.
• Initier et coordonner le processus d’achat média afin de livrer des résultats exceptionnels.
• Superviser l’administration et la mise à jour du plan média.
• Être responsable de l’exactitude et de la ponctualité des rapports financiers clients et des rapports de contrôle budgétaire (BCR).
• Veiller à la bonne gestion des budgets clients et à leur respect.
• Participer à la création des rapports post-campagne.
• Rechercher et évaluer des propositions de partenaires médias, au besoin.
• Aider à la création de documents : présentations, synthèses visuelles, calendriers et rapports.
• Préparer des points de vue (POV) et des évaluations médias.
• Se tenir à jour des dernières nouveautés des principaux partenaires médias.
• Développer de manière proactive sa connaissance de l’écosystème média.

Qualifications :

• Formation ou expérience professionnelle en marketing et/ou en publicité, un atout.
• Expérience de niveau débutant à associé en planification média.
• Expérience en agence de publicité intégrée, un atout.
• Forte motivation à se développer et à exceller dans une carrière en médias.
• Orientation client.
• Curiosité et volonté d’apprentissage continu.
• Bonne connaissance des outils de recherche média (ex. : Clear Decisions, Vividata, Nielsen) et des outils média (ex. : Prisma), un atout.
• Excellentes compétences en communication (écrites et orales).
• Solides compétences organisationnelles, avec un souci du détail et de la précision.
• Capacité à travailler en équipe ainsi que de manière autonome.
• Approche proactive en résolution de problèmes et dans le soutien à l’équipe et au développement personnel.
• Capacité à développer et entretenir des relations avec les partenaires médias.
• Maîtrise de la suite Microsoft Office (Word, Excel et PowerPoint).

Working collaboratively with Canada’s most iconic brands, Media Experts’ mission is to forge deeper connections with consumers. Our comprehensive view of this diverse and ever-changing landscape allows us to create impactful integrated media solutions. Since 1981, we have stood out as pioneers, thought leaders and mavericks. Our playbook for success is built on innovative approaches and unique technologies and is firmly rooted in our culture of care and commitment to our partners and collaborators. We are uniquely positioned to help our clients win in the Canada of today and tomorrow.

Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. With three offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network. For more information, please visit www.mediaexperts.com.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com.