Director, Marketing

WOW 1 DAY PAINTING is on an aggressive growth trajectory, turning a traditionally painful home improvement chore into a seamless, "WOW" experience. We aren’t just a painting company; we are a technology-enabled marketing and operational engine driven by a dedicated network of franchise business owners. We create massive consumer demand and empower our Franchise Partners to fulfill it, supporting them as they realize their dreams of successful business ownership.

As our brand accelerates, we are seeking a data-first Marketing Director for this vital role. This isn't about maintaining a perfect, pre-built machine. We need a builder to audit our current ecosystem, triage immediate needs, deploy agile temporary workarounds, and systematically engineer a world-class marketing foundation from the ground up. If you thrive on absolute role ownership, love navigating high-velocity startup environments, and want to turn long-cycle marketing data into actionable strategy, this sandbox is yours.

What People Say About You

• The Data Synthesizer: You don't just pull weekly marketing reports; you understand the long-horizon customer journey. You have the ability to look at customer acquisition costs (CAC), lifetime value (LTV), and complex multi-channel attribution data over extended lead time, translating those numbers into an aggressive, actionable growth strategy.
• The Franchise Champion: You find deep motivation in helping everyday entrepreneurs win. You have a natural ability to build trust and long-term relationships with Franchise Partners, breaking down complex digital marketing concepts into plain English so they can confidently win in their local markets.
• Brand Creator & Custodian: You possess a rare mix of analytical mastery and creative intuition. You excel at brand management and creation, knowing how to build deep consumer trust and keep our brand top-of-mind during a customer's entire decision-making process.
• Website Optimization Expert: You understand that a website is a living, nurturing ecosystem. You possess a strong grasp of modern web design, user experience (UX), and conversion rate optimization (CRO), knowing exactly how to design a digital journey that captures intent early and converts casual traffic into high-value booked estimates.
• The Master Vendor Manager: You know you can't do it all alone, and you don't try to. You are exceptional at sourcing, managing, and holding external agencies and freelance vendors accountable, ensuring they deliver top-tier results on time and on budget.

Your Impact At WOW 1 DAY PAINTING

• Optimize the Data-Driven Strategy: Take ownership of the end-to-end marketing roadmap. You will synthesize performance metrics across all channels to optimize marketing spend, continuously lowering Customer Acquisition Costs (CAC) while driving sustainable, long-term revenue growth.
• Drive Brand Creation & Management: Elevate and protect the WOW 1 DAY PAINTING brand identity. You will lead the creation of fresh brand assets and localized campaigns that build immediate consumer trust and amplify our presence across North America.
• Optimize the Digital Front Door: Take strategic ownership of our web ecosystem. You will leverage your web design and CRO literacy to continuously upgrade our consumer website, ensuring a frictionless web experience that maximizes booking conversion rates across extended consideration windows.
• Empower the Partner Network: Bridge the gap between big data and local execution. You will build highly collaborative relationships with Franchise Partners, translating complex marketing insights into scalable toolkits, systems, and digital strategies that enable them to dominate their local territories.
• Maximize Vendor Performance: Curate and lead an ecosystem of elite agencies and freelance vendors. You will manage these relationships closely to maximize output across web development, paid media, SEO, and creative production.

What You Bring To The Table

• Proven Leadership Experience: 6+ years of progressive marketing experience, with a track record of leading growth in a fast-paced startup, scale-up, or franchise environment.
• Data Mastery: Advanced proficiency in synthesizing multi-channel marketing data (CRM, Google Analytics, paid search/social) into clear, actionable executive summaries and operational game plans.
• Web Design & UX Literacy: Strong conceptual and practical knowledge of modern web architecture, digital user journeys, and conversion optimization strategies tailored to multi-touch consumer behaviours.
• Vendor & Agency Management: A proven track record of successfully managing complex agency and vendor relationships to deliver high-ROI marketing outcomes.
• A "Play to Win" Attitude: The adaptability to navigate an evolving landscape, a high degree of emotional intelligence to influence independent stakeholders, and a relentless drive to execute.

Compensation & Benefits

Salary is $159,000 to $175,000 per annum (the actual salary offered will be commensurate with education, experience, and internal parity). The Total Compensation Package includes extended health and dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office.

Hybrid Work Environment

We have created a hybrid work model that helps us get together to collaborate, celebrate and connect while enjoying the flexibility of working where it makes sense for you. For this role’s duty and responsibility, we anticipate that you will come into the office three days a week (Tuesday through Thursday).

Equal Opportunity Employer

We value diversity and inclusivity—accommodations available upon request.

#J-18808-Ljbffr