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Geotab
Senior Marketing Operations Lead at GeotabGeotab • Oakville, ON, Canada
Senior Marketing Operations Lead at Geotab

Senior Marketing Operations Lead at Geotab

Geotab • Oakville, ON, Canada
30+ days ago
Job type
  • Full-time
Job description
Be part of Geotab as a Senior Marketing Operations Lead, focusing on the integration of marketing strategies and sales effectiveness. This role is essential for driving operational improvements. With responsibilities spanning lead scoring, funnel analytics, and cross-functional collaboration, you'll play a key role in aligning marketing initiatives with revenue growth objectives. Your leadership experience in digital marketing operations will set the stage for successful outcomes. Key Responsibilities: • Shape and implement lead management frameworks • Partner on marketing automation and data governance • Analyze funnel performance for strategic insights • Ensure seamless data flow between platforms • Collaborate on operational metrics and SLAs Requirements: • 7+ years in marketing operations or related fields • Proficiency in Marketo, Salesforce, and LeanData • Strong understanding of B2B marketing analytics • Excellent relationship management and communication skills • Ability to work in complex, global teams Lead the way in transforming Geotab’s marketing operations into a strategic powerhouse for revenue generation. #J-18808-Ljbffr
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Senior Marketing Operations Lead at Geotab • Oakville, ON, Canada

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