Senior Editor, The CFO Club

About the Role

We are looking for a Senior Editor to help build The CFO Club into a trusted, community-powered media brand for modern finance leaders. This role is responsible for growing loyal, engaged finance leadership audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, livestreams, events, and strategic partnerships. It is not a traditional editing role focused only on publishing content; it is an audience growth and editorial leadership role centered on creating serious-fun, decision-support content that helps finance leaders make better decisions, discover better tools and workflows, and navigate the changing realities of modern financial leadership. You will help shape the voice, authority, growth, and audience experience of the brand. Your work should increase subscriber growth, newsletter engagement, return audience behavior, topical authority, and trust with senior finance professionals.

Who You Are

• You understand how to create editorial brands that professionals actively trust, return to, and recommend.
• You are deeply curious about how finance leaders operate, make decisions, adopt technology, manage teams, and navigate complexity.
• You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing.
• You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement.
• You think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, livestreams, events, partnerships, search, and AI discovery experiences.
• You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time.
• You care about usefulness, clarity, audience trust, and measurable impact.

What You’ll Be Doing

• Build engaged, community-powered editorial experiences.
• Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short‑form video, narrative video, podcasts, livestreams, events, and community formats.
• Develop content informed by real practitioner insight, including interviews, contributor conversations, finance communities, surveys, Q&As, and social listening.
• Create audience experiences focused on strategic finance leadership, AI adoption, workflows, forecasting, systems, operational effectiveness, and decision‑making.
• Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences.
• Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets.
• Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance.
• Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement.
• Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, and practitioner‑led content.
• Build content that helps finance leaders understand what to do, how to do it, and what tools, systems, or approaches can help.
• Improve SEO‑driven and community‑driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys.
• Produce and improve decision‑support formats such as benchmark reports, salary guides, AI reports, workflow roundups, expert interviews, surveys, member exclusives, and lead magnets.
• Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation.
• Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance.
• Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability.
• Share learnings, experiments, and repeatable editorial playbooks across the organization.
• Expand audience reach, relationships, and distribution.
• Identify, recruit, and manage finance contributors, practitioners, SMEs, partners, and executive voices.
• Build contributor → content → audience → community growth loops.
• Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships.
• Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels.
• Collaborate on co‑created reports, research, surveys, multimedia initiatives, and strategic partnerships.
• Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful.
• Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence.
• Track relationship‑building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality.

How Your Success Will Be Measured

• Growth in ICP subscriber acquisition.
• Increased newsletter clicks and audience engagement.
• Growth in returning audience behavior and repeat visits.
• Increased authority signals, search visibility, and AI discovery presence.
• Performance of decision‑support and practitioner‑led content.
• Audience participation and contributor engagement.
• Growth in non‑organic and community‑driven traffic.
• Successful execution of multimedia, event, and partnership initiatives.
• Clear evidence that audiences trust, share, and repeatedly engage with the brand.

Your Skillset Includes

• Strong editorial judgment and audience instincts.
• Experience creating B2B, practitioner‑led, or professional editorial content.
• Strong interviewing and synthesis skills.
• Ability to turn complex workflows and operational topics into useful, engaging editorial experiences.
• Experience growing newsletter engagement, subscriber audiences, or community participation.
• Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events.
• Comfort using analytics and audience signals to guide experimentation and optimization.
• Experience collaborating with contributors, SMEs, and strategic partners.
• Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends.
• Strong organizational and communication skills.
• Ability to operate with speed, experimentation discipline, and audience empathy.

Nice to Haves

• Experience covering finance leadership, operations, enterprise technology, FP&A, accounting, or AI adoption.
• Experience creating benchmark reports, surveys, or insight‑led content.
• Experience hosting or participating in podcasts, webinars, livestreams, or editorial events.
• Familiarity with tools used by finance organizations and modern finance teams.
• Experience building community‑powered editorial systems or contributor networks.

Why This Role Matters

The CFO Club exists to help finance leaders make better decisions in a rapidly changing business environment. This role helps turn the brand into more than a publication. It helps make The CFO Club a trusted decision‑support destination and community‑powered media engine for modern finance leadership. Under your ownership, the brand should become something audiences actively rely on, contribute to, share, and return to repeatedly.

Salary Statement

This full‑time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of 120,000 to 150,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full‑time employees are also eligible for a discretionary bonus and a comprehensive benefits package.

Diversity Equity and Inclusion

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected under law.

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