Talent.com
Digitals AI Inc
Digital Marketing and Sales Executive, B2B SaaSDigitals AI Inc • Toronto, ON, CA
Digital Marketing and Sales Executive, B2B SaaS

Digital Marketing and Sales Executive, B2B SaaS

Digitals AI Inc • Toronto, ON, CA
13 days ago
Job type
  • Full-time
  • Quick Apply
Job description

The Digital Marketing and Sales Specialist is responsible for developing and executing integrated digital marketing strategies to drive online visibility, lead generation, and sales conversions. This role bridges the gap between marketing and sales, ensuring cohesive strategies that attract, engage, and convert potential customers across digital channels. Lead digital strategy to drive qualified leads, engagement, and revenue for a fast-growing SaaS Product. You'll partner closely with sales, product, and customer success teams to align campaigns, optimize conversion funnels, and support account-based growth initiatives.

Key Responsibilities:-

  • Strategic Campaign Planning: Design and execute multi-channel marketing strategies—SEO/SEM, paid ads (Google, LinkedIn, Meta), email nurture, content marketing, social media, webinars—to fuel lead generation and deal flow.
  • Demand Generation & Funnel Optimization: Deploy lead generation programs, nurture sequences, optimize landing pages and funnels through CRO and A/B testing .
  • ABM & Sales Alignment: Work with sales to target high-value accounts, define MQL/SQL criteria, and support pipeline building with content and paid outreach .
  • Content & SEO Management: Create and manage blogs, white papers, case studies, infographics, and video content. Drive SEO and on-page improvements to boost organic reach.
  • Marketing Automation & CRM Integration: Manage tools like HubSpot, Marketo, Pardot or Salesforce; build nurture workflows, lead scoring automation, and report integrations.
  • Analytics & Reporting: Track KPIs (CPL, CAC, conversion rates, LTV), generate insights, optimize ROI, and present to leadership.
  • Budget & Vendor Oversight: Optimize spend across ad platforms, tools, and agencies, ensuring cost-efficiency and performance
  • Team Collaboration & Leadership: Coordinate with internal teams (product, design, CSM) and manage freelancers or agencies to deliver campaigns .

Compensation & Benefits:-

  • Competitive base salary with performance-based incentives .
  • Health (where applicable), wellness, and leave benefits .
  • Professional development allowance (courses, conferences).
  • Flexible work arrangement (remote/hybrid where possible).

Requirements

Required Skills & Qualifications

  • Required Qualifications
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 4-10 years’ experience in digital marketing, preferably in B2B SaaS or technology
  • Hands-on experience with SEO, SEM, PPC (Google Ads, LinkedIn), social media ads, and email nurture campaigns
  • Proficiency in marketing automation (HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
  • Strong analytical skills; comfortable with Google Analytics, GA4, Looker Studio, or similar
  • Excellent communication, project management, and collaboration skills
  • Preferred Experience
    • Prior experience in SaaS, B2B, enterprise or mid-market demands
    • Familiarity with Account-Based Marketing and paid/social growth strategies.
    • A/B testing and conversion optimization experience.Content creation or creative tools (Canva, Adobe, video editing) .
    • Leadership or mentoring experience—managing junior team members or cross-functional initiatives .
  • What Success Looks Like
  • Steady MQL and SQL generation aligned to pipeline goals
  • Improved conversion rates (e.g., trial → paid) and lower CAC
  • Increased organic traffic and engagement via SEO/content
  • Timely, actionable analytics and campaign adjustments
  • Optimized budget spend and vendor ROI
  • High alignment and collaboration score with Sales.
Create a job alert for this search

Digital Marketing and Sales Executive, B2B SaaS • Toronto, ON, CA

Similar jobs

Dynamic Product Marketing Manager for SaaS and Developer Solutions

NylasToronto, ON, CA
Full-time

Become a pivotal Product Marketing Manager leading the charge in strategic marketing for developer solutions within the SaaS landscape.Empower sales enablement and shape product narratives to maxim... Show more

 • Promoted

Growth Hunter: BDR for SaaS in Digital Trust

VaultieToronto
Full-time

A digital trust firm located in Toronto is looking for a driven Business Development Representative to join the sales team.You will actively seek new clients, manage the sales process, and work col... Show more

 • Promoted

Growth & Partnerships Lead — E-commerce & Digital Marketing

BiestasToronto
Full-time

A dynamic e-commerce company is seeking a Business Developer to drive business growth in the digital marketing sector.This role involves market analysis, lead generation, and client acquisition.The... Show more

 • Promoted

Senior Manager Of Content Marketing And Social

RelayToronto, Canada
Full-time

Requirements You have 7+ years of experience in brand and/or content marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment, You'... Show more

 • Promoted

B2B SaaS Account Executive Opportunity

PlanhatToronto, ON, CA
Full-time

Join Planhat as an Account Executive focusing on SaaS solutions and client success.Start in a remote capacity, transitioning to a hybrid role in our new Toronto office.At Planhat, we are looking fo... Show more

 • Promoted

Strategic Marketing Leader - Direct P&C Insurance

CAA South Central OntarioMarkham
Full-time

A leading insurance company in Markham is seeking a Marketing Strategist for its Direct P&C Insurance division.This mid-senior level position involves developing and implementing marketing strategi... Show more

 • Promoted

Digital Solutions Sales Executive

TEEMA Solutions GroupToronto, ON, CA
Full-time

Roles & Responsibilities of an Area Manager, Print & Digital Services.The role of the Area Manager, Digital Services (AM) is to collaborate with their clients to.Print and Digital Services revenue ... Show more

 • Promoted

Product Marketing Leader in B2B SaaS

WisedocsToronto, Ontario, Canada
Full-time

Transform product capabilities into clear narratives as a Senior Product Marketing Manager.Lead innovative go-to-market strategies and develop engaging content that drives customer insights and dec... Show more

 • Promoted

Digital Growth & Brand Marketing Lead

Royal De Versailles JewellersToronto, Ontario, Canada
Full-time

A luxury jewelry designer based in Toronto is looking for a Digital Marketing Specialist to lead their online strategies.The role involves creating and managing campaigns across various platforms, ... Show more

 • Promoted

Lead Marketing Strategy For B2b Saas Developer Portal

SpotifyToronto, Canada
Full-time

Drive impactful marketing for a leading SaaS platform focused on developers.Shape the end-to-end strategy for a transformative B2B business and boost customer growth.In this senior role, you'll... Show more

 • Promoted

Digital Solutions Sales Exec: Revenue Growth & Retention

Hub Technology Group IncToronto, Canada
Full-time

A dynamic technology solutions provider is seeking an Area Manager for Print & Digital Services in Toronto, Ontario.This role involves building client relationships to drive revenue, managing a... Show more

 • Promoted

NARS Sales & Education Executive

ShiseidoMarkham
Full-time

National Sales & Education Manager.Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the wor... Show more

 • Promoted

Enterprise-Level Director of Digital Technology for Marketing

Colliers InternationalToronto, ON, CA
Full-time

Elevate your career as a Director of Digital Technology.Design and implement marketing strategies that embrace modern digital landscapes within a hybrid setting.As a senior executive, you will lead... Show more

 • Promoted

Senior Product Marketing Leader (Remote SaaS)

BioRenderToronto, ON, CA
Remote
Full-time

A leading science communication company is seeking a Lead Product Marketing Manager to drive product positioning, messaging, and go-to-market strategy.This role involves working cross-functionally ... Show more

 • Promoted

Digital Marketing Lead

CI FinancialToronto
Full-time

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to gro... Show more

 • Promoted

Marketing Lead

BerachainToronto, ON, CA
Full-time

Berachain is a high-performance EVM-identical Layer 1 blockchain turning liquidity into security, powered by Proof of Liquidity (PoL).PoL aligns incentives between liquidity and security across all... Show more

 • Promoted

Wireless Sales Consultant at The Mobile Shop

The Mobile ShopAurora, York Region, CA
Full-time

Join The Mobile Shop as a Wireless Sales Consultant inside Real Canadian Superstore.Help customers find mobile solutions tailored to their lifestyles while enjoying a competitive commission structu... Show more

 • Promoted

Business Development Manager

nvisionMarkham
Full-time

NVISION is an award-winning hybrid digital marketing agency combining execution with strategy, providing a full-spectrum service from web design & development to digital and social media marketing.... Show more

 • Promoted

Junior BSA: Online Banking & Mobile App Focus

Onico SolutionsRichmond Hill
Full-time

A leading company in the financial industry is looking for a Junior/Intermediate Business Systems Analyst (BSA) for a minimum 6-month project.The BSA will collaborate with a Senior BA on user stori... Show more

 • Promoted

Dynamic Sales Account Executive Driving Customer Solutions and Relationships

LevataMarkham, York Region, CA
Full-time

Elevate your career as a Sales Account Executive focused on relationship-building and innovative solutions.This onsite role involves educating clients on top-tier technology products and consulting... Show more