Sr. Design Lead

Description

End-to-End Flow Design

• Design and evolve user flows across the full product lifecycle, including onboarding, funding, withdrawals, dashboard, gifting, public site, and student experiences
• Translate business requirements and product goals into clear, intuitive user journeys and interaction models
• Identify friction points and opportunities to improve conversion, usability, and engagement

Prototype Development & Research Support

• Create low- and high-fidelity prototypes (primarily in Figma) to support user testing and concept validation
• Partner closely with UX Research to design experiments, usability tests, and A/B tests
• Iterate designs rapidly based on user feedback, insights, and analytics

Figma & Design System Ownership

• Build and maintain scalable design components, libraries, and reusable patterns within Figma
• Leverage tools such as Figma Make / AI-assisted design to accelerate ideation and prototyping
• Ensure consistency across public and authenticated experiences through strong design system adherence

Cross-Functional Collaboration

• Work closely with Digital Product Managers, engineers, and researchers to deliver high-impact experiences
• Participate in design reviews, sprint planning, and cross-functional discussions to align on priorities and constraints
• Communicate design rationale clearly to stakeholders and senior leadership

Public & Authenticated Experience Support

• Contribute to public site experiences and authenticated application flows
• Ensure cohesive UX across acquisition, onboarding, and in-product experiences
• Balance customer needs, technical constraints, and business goals when designing solutions

 Innovation & Concept Exploration

• Develop innovative concepts and new product ideas through rapid prototyping and experimentation
• Explore emerging UX patterns, AI-assisted design approaches, and new interaction paradigms
• Support early-stage initiatives and strategic product bets

 Email & Lifecycle Experience Design

• Design user journeys and flows for lifecycle communications (e.g., onboarding reminders, nudges, re-engagement)
• Draft and refine email copy in collaboration with product and marketing teams to ensure clarity, tone, and effectiveness
• Validate messaging through testing and research where applicable

 Continuous Improvement & Measurement

• Partner with Product and Research to measure the impact of design changes (conversion, drop-off, satisfaction)
• Use data and insights to continuously refine and improve user experiences

Who we are looking for:

You might be a good fit if you…

• Have 5+ years of experience in UX/Product Design, with a strong track record of owning and delivering end-to-end digital experiences
• Are a strong flow thinker — you naturally design clear, intuitive user journeys across complex products (onboarding, dashboards, transactions, etc.)
• Are highly proficient in Figma, including prototyping, component systems, and emerging tools like Figma Make / AI-assisted design
• Have hands-on experience designing prototypes for research, and partnering closely with UX researchers to test and iterate on ideas
• Understand both public (marketing) and authenticated product experiences, and can design seamlessly across both
• Are comfortable leading and guiding design work, including directing and reviewing work from contract designers to ensure quality and consistency
• Thrive in cross-functional environments, working closely with product managers, researchers, and engineering teams
• Can balance speed and quality, moving quickly from concept to prototype while maintaining a high bar for usability and polish
• Have strong communication skills, and can clearly explain design decisions to stakeholders and leadership
• Are comfortable contributing to content and lifecycle experiences, including drafting and refining email copy and user communications when needed
• Are curious and product-minded, always looking for ways to improve the customer experience and drive better outcomes

Don’t meet every single requirement? That’s okay. We encourage you to apply anyway. We believe in investing in potential and supporting our team members as they grow into their roles. If this opportunity excites you, but your experience doesn’t align perfectly, we still want to hear from you.

Benefits

As an employee at Embark you will benefit from so many great employee perks…

🌍 Flexible Ways of Working: Design your workday around what matters most. With flexible hours, you can balance work with all the other important things in life. And, with our Remote Work Arrangement, you can work from anywhere in the world for part of the year—whether that’s a beach in Bali or your cozy cabin in Muskoka.

💪 Health & Wellbeing Support: Your wellbeing is our priority. Enjoy fitness reimbursements, paramedical coverage, and a generous health spending account. Recharge with Embark Wellness Days and wellness-focused afternoons, and access extended mental health support whenever you need it.

🚀 Career Development That Moves You Forward: Fuel your growth with funding for courses, certifications, and conferences. Explore new horizons through job rotations and secondments, and benefit from ongoing coaching and personalized development planning that keeps your career moving. At Embark, people stick around for the long-haul.

🎓 RESP Matching — Because Futures Matter: We don’t just talk about education—we invest in it. On top of RRSP matching, you’ll receive RESP matching to help your loved ones pursue their post-secondary dreams.

🎉 Fun Is Part of the Job: We take fun seriously. From themed parties and surprise treat days to team socials that actually make you want to show up, we create moments that spark joy, build connection, and make work feel like more than just work.

We use artificial intelligence (AI) tools to support aspects of the recruitment process.

Recent Awards

Not All Fintechs Are Created Equal — Embark on Something Bigger

At Embark, we’re redefining what it means to be a fintech with purpose. Our mission is simple but powerful: help more Canadians achieve their education goals.

Through our innovative digital platform for RESPs, we’ve eliminated the red tape and complexity of traditional banking. Now, families can open an RESP, manage their investments, and unlock government grants—all from home, in minutes.

We don’t just talk about impact—we deliver it. Over the past 60 years, we’ve reinvested over $60 million into scholarships and supported more than 850,000 students in pursuing post-secondary education.

Joining Embark means more than building your career—it means building Canada’s future generation.

If you’re driven by purpose, inspired by innovation, and ready to make a difference, we’d love to meet you. We are continuously evolving how we work, and we want we want you to join us on our journey.

Let’s help Canadians dream bigger—and achieve more.