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Vice President of Sales - HotelJRoss Recruiters • British Columbia, VANCOUVER
Vice President of Sales - Hotel

Vice President of Sales - Hotel

JRoss Recruiters • British Columbia, VANCOUVER
16 days ago
Job type
  • Permanent
Job description

Description

Commercial Strategy

  • Define and execute the national sales strategy aligned with enterprise revenue goals
  • Identify new business opportunities, partnerships, and underdeveloped markets
  • Contribute to long-range planning with executive leadership, including expansion initiatives

Revenue Performance

  • Lead growth across all key segments including corporate, group, meetings and events, government, entertainment, transportation crew, and wholesale / FIT
  • Analyze market trends, competitive activity, and demand patterns to guide strategy
  • Own forecasting, KPIs, sales budgets, and overall revenue performance
  • Lead account segmentation and prioritization strategy

Leadership & Team Development

  • Lead and develop a geographically distributed national sales organization
  • Partner closely with regional sales leadership to ensure alignment across all markets
  • Establish clear performance standards, accountability structures, and operating rhythms
  • Support compensation planning, incentive design, and performance management frameworks
  • Strengthen succession planning and leadership development within the sales function

Client & Partner Relationships

  • Build and maintain senior-level relationships with major corporate clients, travel partners, sourcing organizations, and industry stakeholders
  • Lead negotiation of strategic agreements and key commercial contracts
  • Represent the organization at key industry events, trade shows, and client forums

Cross-Functional Integration

  • Partner with Marketing, Revenue Management, and Operations to ensure commercial alignment
  • Support new openings, repositioning strategies, and portfolio growth initiatives
  • Ensure consistency in brand delivery and customer experience across all channels

Analytics & Reporting

  • Deliver clear, consistent reporting on sales performance to executive leadership
  • Drive CRM discipline, pipeline visibility, and conversion tracking across teams
  • Leverage sales analytics and insights to refine strategy and execution
  • Embed stronger adoption of sales tools and technology across the organization

Success Measures

  • Sustained, profitable revenue growth across priority segments
  • Increased market share and stronger account penetration
  • Improved pipeline visibility, forecasting accuracy, and conversion performance
  • Stronger sales discipline and operating rhythm across all levels
  • Development of a high-performing, accountable national sales team and future leaders

Requirements

  • Bachelor’s degree in Business, Hospitality, or related field; MBA considered an asset
  • 10+ years of progressive hotel sales leadership experience
  • Proven success driving revenue across multi-property or multi-market environments
  • Strong understanding of hotel distribution, segmentation, and revenue management principles
  • Experience leading large, dispersed sales teams
  • High proficiency with CRM systems and commercial analytics tools
  • Strong executive presence with advanced negotiation and communication skills

Core Competencies

  • Strategic thinking with strong execution discipline
  • Commercial and financial acumen
  • Leadership and talent development capability
  • Relationship building and stakeholder influence
  • Market awareness and adaptability
  • Results-oriented mindset with strong accountability standards

Corporate Culture

  • Competitive executive compensation package with performance-based incentive
  • Comprehensive health, dental, and vision coverage
  • Travel privileges and hospitality discounts
  • RRSP matching program
  • Life and disability insurance coverage
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Vice President of Sales - Hotel • British Columbia, VANCOUVER

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