Senior Brand Manager – Marcelle

Groupe Marcelle is currently looking for a Senior Brand Manager - Marcelle for a permanent full-time position.

The Senior Brand Manager – Marcelle, reporting to the Marcelle Brand Director, will lead all Portfolio and Communications efforts for the Marcelle brand. Defining strategies and implementing the annual marketing, launch, and campaign plans, you will play a key role in driving relevance with consumers and customers to maximize growth potential for this brand in both the short and long term

A CAREER SIGNED GROUPE MARCELLE

At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.

Work Location

• Hybrid work mode – three (3) days per week in the office

Why choose Groupe Marcelle?

• A growing Canadian company
• A stimulating environment where boldness, empowerment, and partnership are encouraged
• A human and committed team made up of passionate people moving forward together

Benefits matching your talent

• Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
• Medical and dental insurance
• Health and wellness spending account
• Retirement plan and Tax-Free Savings Account (TFSA)
• Employee Assistance Program
• Performance bonuses
• Paid holidays during the Christmas season
• Paid time off for your birthday
• Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
• Free access to our on-site gym at headquarters
• Easily accessible by foot from Du Collège metro station

YOUR RESPONSIBILITIES WILL BE

• In collaboration with the Brand Director, develop the 3-5 years plan and execute the vision, value proposition, and strategy for Marcelle, aligning with business objectives.
• Manage and lead the Marcelle Portfolio and Communications teams, fostering a culture of high performance and expertise.
• Regularly update Marcelle Go-To-Market team to secure consistency from conception to execution.
• Work closely with Innovation and R&D to deliver a strong innovation pipeline aligned with the brand strategy and objectives.
• Work closely with the Creative and Media teams to bring to life launch and marketing campaigns.
• Translate the marketing strategies into actionable commercial plans while collaborating with a multi-disciplinary team (including Sales, Merchandising, Category Management, Finance, Operations, Innovation, and external agency partners).
• Be an expert on the Marcelle brand identity ensuring consistency in all touch points.
• Maintain an in-depth, working knowledge of the industry and competitive landscape.
• Analyze consumer and market trends to identify opportunities for growth.
• Own and deliver annual sales targets, ensuring accurate forecasting, performance tracking, and analysis of business results and key initiatives.
• Optimize and adjust plans to maximize delivery against revenue and profit targets.
• Maintain and optimize marketing budget spending / ROI.
• Develop and deliver various presentations for management, sales organization and trade customers on brand performance, strategy, among others.
• Update all decision-makers on the progress and status of product marketing plans.
• Bachelor’s Degree, preferably in Marketing, Business Administration or a related field
• Minimum 6 to 8 years work experience or equivalent in brand marketing, sales and CPG industry (strong asset)
• Experience in managing 360 campaigns
• Experience in product launch and post-launch product cycle monitoring (strong asset)
• Experience in creative and media agencies relationship management
• Experience in team management
• Strong strategic thinking and problem-solving capabilities
• Ability to thrive in and handle ambiguity & fast paced environment
• Strong business acumen and marketing capabilities
• Ability to foster and maintain strong cross functional partnership skills.

AND IF YOU ARE

• Equipped with a strong understanding of the Canadian cosmetics and skincare industry
• An effective communicator with solid presentation skills
• Highly organized, with strong project and time management capabilities
• Proficient in Microsoft Office tools (Teams, OneNote, Word, Excel, and PowerPoint)
• Detail-oriented, with a keen eye for quality
• A critical thinker with strong analytical skills
• Self-motivated, dynamic, and comfortable working both independently and as part of a team
• Goal-driven and results-oriented
• Familiar with NielsenIQ (considered an asset)

The task and responsibilities listed above are summaries and indicatives.

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