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Royal Victoria Regional Health Centre
Strategic Communications SpecRoyal Victoria Regional Health Centre • Barrie, ON, CA
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Strategic Communications Spec

Strategic Communications Spec

Royal Victoria Regional Health Centre • Barrie, ON, CA
17 days ago
Job type
  • Full-time
Job description

The Strategic Communications Specialist develops and delivers communication strategies that advance organizational priorities, build trust, and engage internal and external audiences. Acting as both strategist and hands-on creator, the role turns priorities into messaging frameworks, campaign plans, and high-quality content—including speeches, internal updates, digital materials, and patient-facing messaging.

The Specialist collaborates with the team on execution, provides creative direction, and manages timelines, workflows, and core content assets. They follow guidance from the Strategic Lead – Communications & Engagement to ensure consistency, alignment, and timely delivery across their portfolio.

As a trusted advisor, the Specialist supports internal clients on change communications, contributes to stakeholder engagement, and helps ensure communications are clear, coordinated, and effective.

Education:

  • Post-secondary education in communications, public relations, journalism, marketing, or a related field.

Experience:

  • 5-7 years of progressive experience in communications, marketing, or public relations.
  • Experience in healthcare or public sector communications is an asset.
  • Demonstrated ability to write and edit high-quality, engaging content across platforms and formats.
  • Experience in campaign planning, event coordination, and project management.

Competencies:

  • Exceptional writing and storytelling skills with a focus on clarity, engagement, and accuracy.
  • Strong creative thinking and conceptualization abilities for multimedia content.
  • Experience writing scripts, speeches, and presentation materials.
  • Strong organizational and project management skills.
  • Strategic thinker with a proactive, client-focused approach.
  • Excellent interpersonal and relationship-building skills.
  • Ability to manage multiple priorities and meet tight deadlines.
  • Proficiency in Microsoft Office and familiarity with digital communication tools and platforms.
  • Strong research and analytical skills to support content development and performance tracking.
  • Photography, videography, and basic graphic design experience is an asset.

Responsibilities:

Strategy & Planning

  • Develop and implement strategic communication and marketing plans for assigned portfolios that align with organizational goals.
  • Partner with internal departments to identify communication needs, clarify objectives, and co-develop strategic plans that drive measurable outcomes.
  • Anticipate emerging issues and opportunities, offering proactive counsel and communication strategies that support change management, engagement, and reputation-building.
  • Translate complex initiatives into clear, compelling narratives and multi-channel content strategies that influence target audiences.
  • Coordinate with the Production Coordinator to align timelines, resources, and workflows for seamless campaign execution.
  • Maintain project timelines, content calendars, and coordination documentation to ensure effective execution and accountability.
  • Compile research summaries and analytics reports to inform content strategy, measure impact, and continuously optimize performance.

Content Development & Writing

  • Create high-quality written content for newsletters, internal announcements, team updates, and public-facing materials.
  • Develop campaign materials such as FAQs, fact sheets, presentations, and promotional content.
  • Develop story pitches, editorial calendars, and creative briefs.
  • Write scripts, speeches, and presentation materials for events and campaigns.
  • Support senior leaders with briefing documents, speechwriting, and media preparation.

Media & Public Relations

  • Lead media relations activities for portfolio needs, including writing press releases, media kits, and providing quotes and connections for key contacts.
  • Monitor media coverage and prepare reports with recommendations for proactive storytelling opportunities.
  • Assist in crisis communication planning and response within assigned areas.

Engagement & Relationship Management

  • Build and maintain relationships with internal teams and external partners to support communication objectives.
  • Brief creative colleagues on messaging and engagement goals to guide aligned design output.
  • Work closely with clinical, operational and administrative partners in assigned portfolio to develop communications approaches that resonate with key audiences.
  • Team up with the Content & Production Coordinator to receive and organize assigned work, respond to timelines, and campaign rollouts.

Campaign & Event Execution

  • Prepare campaign wrap-up and performance reports summarizing goals, achievements, and results.
  • Plan events, coordinate logistics, and complete post-event evaluations.

Equity & Inclusion
RVH is committed to recruitment and selection practices anchored in principles of equity and inclusion that contribute to an anti-oppressive, respectful, and culturally safe workplace.

We invite applications from individuals who belong to groups that have been historically marginalized on the grounds identified by the Ontario Human Right Code, including but not limited to race, disability, age, gender expression, gender identity, sexual orientation, religion, family or marital status, and status as a First Nation, Métis, or Inuk person.

To learn about how RVH is taking steps to create and sustain an equitable, inclusive, accessible and culturally-safe environment, please visit:

Accommodations
RVH is dedicated to ensuring every applicant has a fair and equitable opportunity to demonstrate their knowledge, skills, and abilities throughout our recruitment and selection process. We are continuously working to create an accessible, barrier-free process, and recognize each applicant’s needs are different.

We encourage applicants with a disability or circumstance that could be supported with an accommodation to contact People Recruitment at Recruitment@rvh.on.ca.

RVH does not use artificial intelligence (AI) to screen, assess, or select applicants.

If you are interested in this position, please apply online before 11:00 p.m. EST on the Requisition Close Date. If there is no close date listed above, the requisition will remain open until filled.

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Strategic Communications Spec • Barrie, ON, CA

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