Job Overview:Associate Marketing Manager McCafé
Location: Mississauga (hybrid)
Job Overview
The Associate Marketing Manager, McCafé will play a key role in driving both brand and omni-channel marketing execution across the retail portfolio. This role bridges brand strategy and in-market activation, ensuring fully integrated, consumer-led plans that deliver business results across physical and digital environments.
This role will support end-to-end marketing delivery, from campaign development and innovation to omni execution across key retail partners.
This is a high-visibility role requiring strong cross-functional collaboration, attention to executional excellence, and the ability to translate brand strategy into impactful consumer and shopper experiences.
Key Responsibilities
- Brand & Campaign Execution
- Support development and execution of annual brand plans and integrated marketing campaigns for McCafé in retail
- Partner with agencies and cross-functional teams to deliver breakthrough, through-the-line programs with strong ROI
- Contribute to creative briefing, asset development, and deployment across channels
- Support launch execution for innovation, including packaging, messaging, and commercialization
- Omni-Channel Marketing & Retail Activation
- Lead execution of omni marketing programs across key retailers, including national campaigns, account-specific activations, in-store merchandising, and digital/social elements
- Develop and manage the omni marketing calendar aligned to brand priorities
- Translate brand strategy into best-in-class shopper marketing and retail execution
- Partner with Sales and Customer teams to tailor programs to banner-specific strategies
- Own execution across B2B2C platforms, driving optimization, and scaling with clear measurement of impact on conversion and path to purchase
- Planning, Budgeting & Performance
- Support management of marketing budgets, timelines, and project plans with strong financial discipline
- Track, measure, and report on campaign and omni performance (POS, digital, shopper metrics)
- Identify optimization opportunities and provide actionable recommendations
- Insights & Strategy Support
- Analyze consumer, category, and competitive data (e.g., Nielsen, shopper insights, POS) to inform strategies
- Translate insights into clear recommendations for brand growth and execution improvements
- Maintain a strong understanding of Canadian retail landscape and shopper behaviour
- Cross-Functional Leadership & Collaboration
- Partner closely with Brand, Omni, Sales, RGM, Insights, Innovation, Digital Shelf, and external agencies
- Serve as a key connector between brand strategy and executional delivery
- Support integrated business planning and alignment across teams
Total Rewards:CAD $72,000.00 - $88, annually.
Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.
Requirements:Qualifications
- University degree in Business or Marketing
- 35 years of experience across brand marketing, shopper/omni marketing, or CPG marketing roles
- Experience in campaign execution, retail marketing, and cross-functional project management
- Experience working with creative/media agencies
- Familiarity with Canadian retail environment and shopper marketing dynamics
- Experience with SAP and syndicated data (e.g., Nielsen) is an asset
Skills & Capabilities
- Strong project management and organizational skills
- Ability to manage multiple priorities in a fast-paced environment
- Analytical mindset with ability to translate data into actions
- Strong communication and stakeholder management skills
- Detail-oriented with a focus on executional excellence
- Collaborative, proactive, and solutions-oriented
- Comfort operating across both strategic and executional work