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Keurig Dr Pepper
Associate Marketing Manager, McCaféKeurig Dr Pepper • Mississauga, Ontario
Associate Marketing Manager, McCafé

Associate Marketing Manager, McCafé

Keurig Dr Pepper • Mississauga, Ontario
30+ days ago
Salary
CA$88.00 hourly
Job type
  • Full-time
Job description

Job Overview:

Associate Marketing Manager McCafé

Location: Mississauga (hybrid)

Job Overview

The Associate Marketing Manager, McCafé will play a key role in driving both brand and omni-channel marketing execution across the retail portfolio. This role bridges brand strategy and in-market activation, ensuring fully integrated, consumer-led plans that deliver business results across physical and digital environments.

This role will support end-to-end marketing delivery, from campaign development and innovation to omni execution across key retail partners.

This is a high-visibility role requiring strong cross-functional collaboration, attention to executional excellence, and the ability to translate brand strategy into impactful consumer and shopper experiences.

Key Responsibilities

  • Brand & Campaign Execution
  • Support development and execution of annual brand plans and integrated marketing campaigns for McCafé in retail
  • Partner with agencies and cross-functional teams to deliver breakthrough, through-the-line programs with strong ROI
  • Contribute to creative briefing, asset development, and deployment across channels
  • Support launch execution for innovation, including packaging, messaging, and commercialization
  • Omni-Channel Marketing & Retail Activation
  • Lead execution of omni marketing programs across key retailers, including national campaigns, account-specific activations, in-store merchandising, and digital/social elements
  • Develop and manage the omni marketing calendar aligned to brand priorities
  • Translate brand strategy into best-in-class shopper marketing and retail execution
  • Partner with Sales and Customer teams to tailor programs to banner-specific strategies
  • Own execution across B2B2C platforms, driving optimization, and scaling with clear measurement of impact on conversion and path to purchase
  • Planning, Budgeting & Performance
  • Support management of marketing budgets, timelines, and project plans with strong financial discipline
  • Track, measure, and report on campaign and omni performance (POS, digital, shopper metrics)
  • Identify optimization opportunities and provide actionable recommendations
  • Insights & Strategy Support
  • Analyze consumer, category, and competitive data (e.g., Nielsen, shopper insights, POS) to inform strategies
  • Translate insights into clear recommendations for brand growth and execution improvements
  • Maintain a strong understanding of Canadian retail landscape and shopper behaviour
  • Cross-Functional Leadership & Collaboration
  • Partner closely with Brand, Omni, Sales, RGM, Insights, Innovation, Digital Shelf, and external agencies
  • Serve as a key connector between brand strategy and executional delivery
  • Support integrated business planning and alignment across teams

Total Rewards:

CAD $72,000.00 - $88, annually.

Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.


Requirements:

Qualifications

  • University degree in Business or Marketing
  • 35 years of experience across brand marketing, shopper/omni marketing, or CPG marketing roles
  • Experience in campaign execution, retail marketing, and cross-functional project management
  • Experience working with creative/media agencies
  • Familiarity with Canadian retail environment and shopper marketing dynamics
  • Experience with SAP and syndicated data (e.g., Nielsen) is an asset

Skills & Capabilities

  • Strong project management and organizational skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Analytical mindset with ability to translate data into actions
  • Strong communication and stakeholder management skills
  • Detail-oriented with a focus on executional excellence
  • Collaborative, proactive, and solutions-oriented
  • Comfort operating across both strategic and executional work
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Associate Marketing Manager, McCafé • Mississauga, Ontario

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