Talent.com
Entain
CRM Manager, Sports Interaction- CasinoEntain • Toronto, Ontario, Canada
No longer accepting applications
CRM Manager, Sports Interaction- Casino

CRM Manager, Sports Interaction- Casino

Entain • Toronto, Ontario, Canada
30+ days ago
Job type
  • Full-time
Job description
Job Description

This opportunity has arisen as part of continued investment in CRM excellence and campaign sophistication. As we strengthen our customer engagement strategy, we are looking for a CRM Manager to drive high-quality, data-led campaigns and elevate player experiences across casino audiences. This is a replacement position for an existing member of the team.

The CRM Manager will play a pivotal role in shaping how we engage, retain, and reactivate players through targeted, insight-driven campaigns. The role requires a balance of creativity, analytical thinking, and operational precision, working closely with Product, VIP, and Creative teams. The CRM Manager will leverage modern CRM platforms and AI-driven insights to optimise campaign performance, while ensuring regulatory compliance and responsible gaming standards are met. This is an opportunity to make a direct impact on customer growth and long-term player value within a leading global organisation.

  • Design campaign mechanics and promotional offers that drive engagement, retention, and reactivation KPIs
  • Own and manage the weekly promotional calendar, ensuring effective cadence and alignment with strategy
  • Apply AI-driven insights and segmentation techniques to enhance campaign targeting and performance
  • Oversee campaign QA to ensure accuracy, compliance, and high-quality execution across all channels
  • Analyse campaign performance and bonus efficiency, translating insights into continuous optimisation
  • Collaborate cross-functionally to deliver seamless, high-impact CRM initiatives

Qualifications

  • 3+ years' CRM experience within iGaming or gambling (sports betting or casino)
  • Expertise in segmentation, campaign design, and promotional mechanics
  • Advanced analytical capability, including use of AI or data-led tools to inform decisions
  • Experience working with CRM platforms such as Optimove or equivalent systems
  • Ability to collaborate across Product, Creative, and Operational teams

Preferred:

  • Personal knowledge in online casino would be beneficial
  • Familiarity with responsible gaming practices and regulatory compliance requirements
  • Knowledge of Canadian French in addition to English


Additional Information

The CRM Manager role offers a unique opportunity to shape the future of CRM within a globally recognised brand while working at the forefront of data-driven and AI-enhanced marketing strategies.

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Create a job alert for this search

CRM Manager, Sports Interaction- Casino • Toronto, Ontario, Canada

Similar jobs

Global Sports Marketing Project Manager

Protocol Sports MarketingToronto, ON, CA
Full-time

A sports marketing firm in Toronto seeks a motivated Project Manager to enhance its international marketing operations and partner relations.This full-time role requires a minimum of 3 years experi... Show more

 • Promoted

Assistant Manager, Digital Merchandising & CRM

LVMH GroupToronto, ON, CA
Full-time

Do you wish to join the House of Dreams?.In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.You will also consolidate our vision: to... Show more

 • Promoted

Manager, Vendor Management

Haventree BankToronto, ON, CA
Full-time

Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits.We help hardworking Canadians from coast-to-coast achieve homeownership b... Show more

 • Promoted

Regional Performance Manager - Power Sports Industry

Safe--guard-Products-International,-LLC-Toronto, Ontario, Canada
Full-time

Regional Performance Manager - Power Sports Industry.Full Time – Non-Manager – Field Sales – Mississauga, Ontario, Canada.Safe-Guard Product International serves Original Equipment Manufacturers (O... Show more

 • Promoted

CRM Lifecycle Marketing Manager

TuroUK LtdToronto, ON, CA
Full-time

The CRM Customer Lifecycle Manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.Define life‑cycle strate... Show more

 • Promoted

Senior CRM Campaign Execution Specialist - HearingLife

HearingLife CanadaToronto, ON, CA
Full-time

Enhance customer engagement strategies at HearingLife Canada as a Senior Specialist in CRM Campaign Execution.Take charge of campaign setup and operational quality to maximize impacts.This senior r... Show more

 • Promoted

Hybrid Senior Product Marketing Lead — Sports Innovation

Pro-Spin SportsToronto, Ontario, Canada
Full-time

A leading sports brand in Toronto is seeking a Senior Product Marketing Manager to lead the full product lifecycle from insight to launch.The ideal candidate will have over 8 years of experience in... Show more

 • Promoted

CRM Campaign Manager

UNAVAILABLEToronto, ON, CA
Full-time

We are CRM specialists, creating one-to-one experiences across the customer journey.We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology a... Show more

 • Promoted

CRM Manager – iGaming Growth & Personalization

BettingJobsToronto
Full-time

A leading iGaming supplier in Toronto is seeking an experienced CRM Manager.The role focuses on developing and managing localized CRM strategies, optimizing customer communications, and executing i... Show more

 • Promoted

Sr. Product Manager, CRM Communications

eBaytoronto, on, Canada
Full-time

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells.Our platform empowers millions of buyers and sellers in more than 190 markets around the world.... Show more

 • Promoted

Account Manager in Sports Medicine

Smith+NephewToronto, ON, CA
Full-time

Become an Account Manager specializing in Sports Medicine with Smith+Nephew in Greater Toronto.Your role will be integral in achieving sales targets and fostering strong client relationships.In thi... Show more

 • Promoted

Senior Manager, Business Communications — Sports Media Strategy - $95,000 - $110,000 A Year

Toronto Blue JaysNorth York, Canada
Full-time

Overseeing media strategies, leading PR campaigns, and engaging with stakeholders for a sports team. Show more

 • Promoted

Sr. Manager, Performance Marketing

OpendoorToronto, ON, CA
Full-time

At Opendoor, we're reimagining how people move by making it simple to buy and sell homes, reducing friction so customers can move on their timeline with confidence.We help sellers choose the path t... Show more

 • Promoted

Lifestyle Manager

VIVA Retirement CommunitiesToronto, ON, CA
Full-time

You have a passion to raise the bar in the retirement industry.You are energetic, motivated, and able to inspire others to provide the highest standards of performance and customer service.You will... Show more

 • Promoted

Restaurant Brands CRM Senior Analyst

Restaurant Brands InternationalToronto, Ontario, Canada
Full-time

Drive personalized customer interactions as a Senior Analyst in CRM Operations at Restaurant Brands International.Your focus will be on the execution of impactful digital campaigns across email, pu... Show more

 • Promoted

CRM Campaign Manager

Publicis Groupe Holdings B.VToronto
Full-time

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various discipl... Show more

 • Promoted

Director, Lifecycle and CRM, RBCx

RBCxToronto, ON, CA
Full-time

As Director, Lifecycle & CRM, you will lead the strategy and execution of how we communicate with clients across email, SMS, and owned digital channels.You will own lifecycle strategy, campaign dev... Show more

 • Promoted

Senior CRM Manager for Tims Rewards

2105 The TDL Group Corp./ Groupe TDL CorporationToronto, ON, CA
Full-time

Lead the lifecycle marketing for Tims Rewards in Toronto, Ontario, as a Senior Manager focused on CRM.Implement strategies that engage, reactivate, and retain members through insightful marketing i... Show more

 • Promoted

Assistant Manager, Digital Merchandising & CRM

Parfums Christian DiorToronto, ON, CA
Full-time

Assistant Manager, Digital Merchandising & CRM.Parfums Christian Dior Canada will be responsible for the daily planning operations of the Dior.This role will serve as a collaborative team member wi... Show more

 • Promoted

Part-Time Focus Group Participant - Sports

ApexFocusGroupRichmond Hill, ON, CA
Full-time +1

Now accepting applicants for Focus Group studies.Earn up to $850 per week part-time working from home.Must register to see if you qualify.No Data Entry experience needed.Data Entry Clerk Work From ... Show more