We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries.
In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative.
If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.
Advantages
This is a role that can be fully remote although you can go into the office it will be mostly remote.
Responsibilities
Responsibilities:
Campaign Management: Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts.
Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization.
Qualifications
Requirements:
Rich Experience: 5+ years in email focussed marketing roles.
Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce.
Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch.
Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health.
Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).
Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates.
Communication Skills: Strong copywriting expertise with an eye for design and template structure.
Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.
Summary
This is a role that can be fully remote although you can go into the office it will be mostly remote.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
Email Marketing Manager - Remote • Toronto, Ontario, CA
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