Project Lead, Media Activation (French Services) (TeleworkHybrid)

Position Title:

Project Lead Media Activation (French Services) (Telework/Hybrid)

Status of Employment:

Contractee Long-Term (Fixed Term)

Position Language Requirement:

English French

Language Skills:

English (Reading) English (Speaking) English (Writing) French (Reading) French (Speaking) French (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

:59 PM

This is a hybrid position with a mix of in-office and remote work; arrangements will be discussed with the manager per departmental guidelines. This is a full- time 12-month contract position.

Your role

We are seeking a Project Lead to help drive the operational management of our dynamic team of specialists. Reporting to the Manager Media Activation you will spearhead our strategies and activations across all digital platforms including programmatic while overseeing direct buy operations. Your leadership will be pivotal in guiding the team toward achieving our performance and innovation goals.

Responsibilities

Planning

• Collaborate on developing media strategies aligned with business objectives and key performance indicators (KPIs).
• Assist with the annual media investment planning and budget monitoring process.
• Work closely with the media planning team to anticipate resource needs and ensure seamless project execution.
• Engage actively in strategic discussions to optimize processes and cross-team collaboration.
• Stay ahead of industry trends new advertising formats and emerging technologies to continuously optimize campaigns and workflows.

Organizing

• Work alongside the Manager Media Activation to effectively allocate team resources based on project priorities and individual strengths.
• Ensure the effective integration of media strategies to maximize overall campaign performance.
• Develop and maintain campaign tracking and reporting tools.
• Lead regular team meetings to co-ordinate projects share knowledge and solve challenges together.

Leading

• Foster the professional development of our media specialists cultivating an environment of continuous learning and growth.
• Guide the team in optimizing campaign strategies and performance metrics.
• Represent the team in discussions with other business areas and external partners.
• Co-lead strategy and results presentations ensuring clear high-impact communication.
• Build and maintain strong collaborative relationships with internal and external partners.

Monitoring

• Track campaign performance closely against established objectives.
• Proactively identify optimization opportunities to meet and exceed performance goals.
• Ensure operational excellence in campaign activation optimization and reporting.
• Establish quality control mechanisms for all team deliverables.
• Keep your manager proactively informed of project progress key milestones potential roadblocks and team successes or challenges.

Qualifications

• Bachelors degree in marketing communications administration or a related field.
• Minimum five years relevant experience in marketing and project management.
• Significant experience in media campaign planning buying and optimization.
• Deep understanding of the digital advertising ecosystem and current industry trends.
• Fluency in French; intermediate English proficiency an asset.

Required skills

• 360-degree media expertise.
• Strategic thinking.
• Sharp analytical mindset.
• Excellent project management and prioritization skills.
• Agility and strong problem-solving abilities.
• Excellent interpersonal and communication skills.
• Highly adaptable and comfortable thriving in a fast-paced environment.
• Proficiency in programmatic advertising and the DV360 DSP.
• Proficiency with the CM360 ad server.
• Knowledge of digital display and connected TV (CTV) media buying.

We look forward to working with someone who shares our passion for marketing

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

Primary Location:

1000 Rue Papineau Montreal Quebec H2K 0C2

Number of Openings:

1

Work Schedule:

Full time

Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1