Fluevog Campaign Manager

John Fluevog is an independent designer and retailer of forward-thinking footwear and accessories. Since 1970, John has been steadfast in creating ‘unique soles for unique souls’ that have been seen everywhere from the feet of artists like Madonna, Beyoncé, Lady Gaga, and Jack White, to the runways of high fashion. Some of his earliest customers include The Beach Boys, Alice Cooper, filmmaker Robert Altman, and a slew of slightly less famous (but no less amazing) Fluevogers.

Traditionally made in old-world factories, Fluevog shoes are produced in small runs, are fully repairable, and—with their quality and timeless luxury—always stand out in a crowd. When you wear a pair of Fluevogs, you’re stepping into decades of traditionally crafted untraditional designs.

As you soak up the steady flow of comfort, confidence, and compliments, you’ll quickly begin to wonder what you ever did without Fluevogs on your feet. Whether it sticks in your mind as Foofarg or Vlueflag, Fluevog is a name usually mispronounced, but seldom forgotten.

Position Summary

The Campaign Manager is the operational engine behind Fluevog’s marketing and campaign execution. This role exists to make things happen: to take the creative vision, the digital priorities, and the business highlights set by leadership, and turn all of it into organized, on-time, on-brand execution across every channel and touchpoint.

What we need is someone who is exceptionally organized, a strong writer, and genuinely skilled at getting things done in a creative environment where timelines, deliverables, and people all need to be actively managed. This person keeps the calendar moving, the teams aligned, and the campaigns landing.

The right person for this role is part project manager, part copywriter, and part cat herder. They are comfortable chasing down creative people for deliverables, holding teams accountable to timelines without losing relationships, and stepping in wherever something is about to fall through the cracks. A love of writing, a feel for the Fluevog brand, and a genuine bias for action are what make this role work.

This role is in-office, in our Water Street Vancouver HQ.

Key Responsibilities

Campaign and Calendar Ownership

• Own and maintain the central campaign and content calendar across Creative, Ecommerce, and Retail, keeping all teams aligned on priorities and timelines

• Lead the biweekly campaign planning meeting as the meeting owner, coordinating input from Creative, Ecommerce, Retail, and Merchandising

• Drive seasonal campaign execution from brief to launch, tracking deliverables, flagging risks early, and keeping everything on schedule

• Coordinate asset requests with the Creative team, ensuring the Graphic Designer and Brand and Style Lead have clear briefs and enough lead time to deliver

Copywriting and Brand Voice

• Write copy across channels including blog posts, social captions, email and SMS campaigns, retail signage, contest copy, and community content

• Channel the Fluevog brand voice confidently and accurately, including the ability to translate John’s creative vision into copy that is compelling and accessible without losing what makes it distinctive

• Brief and coordinate any outsourced copywriting, ensuring their output integrates seamlessly into the campaign workflow

• Maintain messaging consistency across all touchpoints, from the VogBlog to in-store to Instagram

Execution and Vendor Coordination

• Coordinate retail marketing execution including window campaigns, in-store signage, swag, vinyls, stickers, packaging materials, and print orders

• Manage printer and production vendor relationships, overseeing proofing, quantities, and delivery timelines

• Support contest coordination, community initiatives, events such as Flummunity Fest, and seasonal activations end-to-end

• Identify gaps in workflow or communication between teams and step in to close them before they become problems

Cross-Team Communication and Alignment

• Act as the central coordination point between Creative, Ecommerce, and Retail on all campaign-related matters

• Communicate campaign details, timelines, and marketing materials to retail stores clearly and on time

• Work with the Merchandising and Supply Chain team to incorporate product arrival timelines into the campaign calendar

• Reduce the communication load on other team members by owning follow-up, status tracking, and cross-departmental coordination

Qualifications

Education

• Post-secondary education in Marketing, Communications, English, Journalism, or a related field is an asset

• Equivalent hands-on experience in a campaign, content, or marketing operations role will be considered

Experience

• Demonstrated experience in campaign coordination, marketing operations, or a cross-functional execution role

• A strong copywriting portfolio with examples of brand voice work across multiple channels

• Proven ability to manage multiple projects, competing timelines, and a wide range of stakeholders simultaneously

• Experience briefing and coordinating freelancers or external vendors

• Background in retail, fashion, or creative industries is a strong asset
  

Skills

• Exceptional organizational skills: this person knows where everything is, what is due when, and who needs to be told what

• Strong copywriting ability with a clear, adaptable voice and a genuine feel for brand tone

• Outstanding cross-functional collaboration skills: warm, persistent, and effective at getting things out of busy, creative people

• Confident running meetings, managing follow-up, and holding timelines without needing to be the most senior person in the room

• Proactive and self-directed: sees what needs doing and does it, without waiting to be asked

• A genuine appreciation for the Fluevog brand, its community, and what makes it distinct

• Personal style and an eye for fashion are genuinely valued here

• Interest in AI tools and workflow optimization is an asset

Fluevog Stewardship

The Campaign Manager is one of the key people responsible for how Fluevog shows up in the world. Every blog post, every piece of in-store signage, every campaign that goes out the door carries the brand with it. Success in this role means campaigns land on time and on brand, our stores feel supported, our community feels seen, and the creative vision actually makes it all the way to the customer.

Build the Brand

You are one of the primary keepers of the Fluevog voice in written form. You take what is distinctive and special about this brand and make sure it comes through in everything we put out, without diluting it or making it generic.

Believe in the Product

You understand that every product campaign exists to connect a customer to a shoe they are going to love. You bring genuine enthusiasm for the product into your writing and your coordination work, because that enthusiasm is contagious and it shows.

Create Community

Campaigns aren’t only for shoes! You help bring to life the campaigns and communications that build the Fluevog community: the contests, the events, the Flummunity initiatives, the Manager of the Year moments. These things matter, and you make them happen.

Freedom / Autonomy

You own your calendar and your workload. You do not wait to be told what needs doing. You see the gap, you fill it, and you communicate what you are doing and why. That independence is what makes this role work.

Be Real

You write like a person, not a press release. You communicate directly with your teammates, flag problems early, and bring your actual self to the work. The Fluevog brand is built on authenticity, and so is this role.

Supervisory Responsibilities

• Reports to: Creative Director

  Dotted Line to: Ecommerce and Digital Marketing Director

• Individual contributor role with no direct reports

• Briefs and coordinates the freelance copywriter as part of campaign execution

• Coordinates deliverables from the Graphic Designer and Brand and Style Lead without direct management authority
  

Working Conditions

Physical Requirements: Standard office environment with periods of computer work.

Work Hours: Full-time, in-office role based at HQ in Vancouver, BC.

Flexibility required during campaign launches, seasonal deadlines, events, and activations.