Marketing Manager - Omni-channel

The Opportunity:

The Omnichannel Marketing Manager will spearhead the strategic planning, execution, and optimization of eCommerce, shopper marketing, and retailer media initiatives. This pivotal role is crucial in driving market share growth and achieving profitable sales for our brands. The ideal candidate will own the end-to-end development of omni-channel programs, spanning customized key account initiatives to scalable national campaigns, ensuring alignment with brand priorities and business growth objectives through strong cross-functional collaboration.

The ideal candidate brings creativity, analytical prowess, and innovation to the table, with a deep understanding of developing comprehensive 360-degree omni channel programs that drive customer engagement and data-driven growth.

Any MLF team member interested in being considered for this role are encouraged to apply online by July 03. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy: Existing Headcount
Compensation: $96,000 - $141,000 CAD base pay annually plus annual short-term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.

Snapshot of a Day-in-the-Life:

• Customer Journey Mapping: Deeply understand and map out the entire customer journey, from awareness to purchase, across channels. Identify key moments where personalized engagement can enhance the experience.
• Tailored Marketing Programs: Design and implement tailored shopper/digital programs for individual accounts to drive engagement and conversions. Ensure that campaigns align with the unique needs and objectives of each retail partner.
• Media Strategy Collaboration: Collaborate with retail partners to create and execute media strategies that enhance brand presence and drive purchase intent across all retailer platforms.
• Agency Partnership Management: Oversee agency partnerships to ensure effective media planning, creative development, and seamless execution of campaigns. Act as the primary point of contact for agency partners, providing clear direction and maintaining accountability for deliverables.
• Scalable Marketing Initiatives: Work across different product categories to develop scalable marketing initiatives that drive brand reach and impact. Leverage synergies across categories to create unified, consumer-facing campaigns that enhance overall brand strength and visibility.
• Performance Analysis: Use multi-touch attribution to analyze and optimize the performance of different channels and the customer journey overall.

What You’ll Bring:

• Omni-Channel Strategy: Successful track record in integrating online and offline marketing strategies for a seamless customer experience.
• Creative and Analytical: Innovative thinker with a deep understanding of creating 360-degree programs focused on customer engagement and data-driven growth.
• Data-Driven Decision Making: Strong analytical skills to interpret data, generate insights, and make informed decisions.
• Digital Marketing Proficiency: Experience in social media, eCommerce, paid search, and display advertising.
• Shopper Solutions Development: Skilled at developing insights-driven shopper solutions to influence purchasing behaviors and elevate brand presence in both Canada and the US.
• Content Strategy and Optimization: Proficient in content strategy, development, and AI-driven personalization.
• Project Management: Ability to manage multiple campaigns and projects simultaneously, meeting deadlines and achieving targets within budget.
• Cross-Functional Collaboration: Skilled in building relationships and collaborating with Sales, Category Management, and External Retailer Teams.
• Adaptability: Comfortable working in a fast-paced environment with the flexibility to adapt strategies to emerging trends and market shifts.
• Communication: Strong verbal and written communication abilities to effectively convey strategic plans and results to stakeholders.
• Problem Solving: Ability to think big picture and find the best solutions to drive better results.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

We’re a global food company with approximately 10,000 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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