Marketing Portfolio Lead - Crop Protection, Eastern Canada

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Portfolio Lead - Crop Protection, Eastern Canada

The Marketing Portfolio Lead for Crop Protection in Eastern Canada will designs, develop, and implement strategic marketing programs and pricing strategies to support the organization's products and services across various market sectors. Utilizing specific marketing strategies and media, including print, broadcast, and digital, effectively launch and position offerings. This role collaborates with sales and technical teams to identify and execute targeted marketing strategies, ensuring alignment with business objectives. Managing work across multiple marketing sub- families, including product and brand marketing, P&L management, advertising, and promotional activities, analyze market trends and customer data to identify opportunities, inform marketing strategies, and enhance overall brand performance.

This opportunity strives to have:

• customers choose Bayer as their preferred provider for their operation;
• enable customer facing teams to run their local business for the benefit of customers and Bayer; and
• improve Bayer’s customer experience and showcase the value of Bayer portfolio for farmers and retails through unique customer solutions.

Bayer is committed to a flexible hybrid working environment. This is a permanent position preferably based out of the Guelph, Ontario office, or remotely within Ontario.

What you will do:

• Lead a comprehensive marketing campaign planning process, co-creating with cross functional stakeholders (e.g. customer facing, Marketing/CX, Market Development, Product Teams, Product Supply etc.)
• Develop and deploy foundational marketing campaigns focused on priority solutions, that seek to balance broad foundational components and localized flexibility to maximize customer relevance, impact and efficiency
• Lead creation and execution of marketing programs and tactics (e.g. customized agronomic solutions, cross-sell/upsell programs, product launch incentives, etc.) to ensure that they meet or exceed customer needs
• Execute pricing strategy in alignment with organizational guidance
• Jointly lead sales activation initiatives, ensuring timely delivery and execution
• Coordination with Communications Leads in design and deployment of marketing materials and communications plans that enable business opportunities
• Align with other Marketing Leads to ensure a consistent, high-value, customer-focused Bayer brand experience is received in-market
• Jointly lead product advisory teams supporting Market Development protocols and agronomic commercial research program prioritizations
• Collaborate, coach and support customer facing colleagues to develop and implement local marketing tactics that achieve desired outcomes and meet or exceed Bayer standards
• Provide input as a contributing member to product development teams and lifecycle projects, as needed
• Manage brand presence and communications and actively participate in key partner events, product and agronomy training, and key launches

Who you are:

• B.Sc/B.Sc Ag/B.Comm/B.A in Business/Marketing or Agriculture related discipline, (MBA or MSc would be considered an asset).
• Minimum 8/+ years aligned business experience (Seeds & CP)
• Strong knowledge of the grower customer and the retail channel
• Effective organizational, project management and time management abilities
• Able to prioritize effectively and have strong attention to detail
• Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines
• Commitment to communication, co-creation, collaboration working in cross functional team environments.
• Valid driver’s license with ability to travel mostly within Ontario.

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.

The base salary range for this role is between $112,000 and $162,000. This compensation includes components such as base salary, vacation pay, public holiday pay, potential estimated overtime pay and paid statutory leaves of absence. Additional benefits may include insured benefits such as health care, vision, dental, disability, and contributory retirement savings plans, etc.

This role also provides the opportunity to earn additional performance-based compensation. If performance-based compensation is earned, the total compensation package may provide an opportunity to earn a Total Direct Compensation (TDC) range of $138,400 and $188,400. This TDC would include base salary and may also include items like bonuses (short-term and long-term incentives) and sales incentives. The estimated TDC range estimates performance-based compensation earned at 100% of target; however actual amounts may fluctuate below or above the TDC range based on company and/or individual performance.

This salary range is an estimate and may vary based on factors including, but not limited to, market data and the applicant’s skills, prior relevant experience, job-related knowledge, specific degrees and certifications, and other relevant factors.

This role is posted for a vacant position.

This posting will be available for application until July 6, 2026

All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.