Drive Positive Impact as the General Manager at Bridgewater Volkswagen

Bridgewater Volkswagen has earned a strong reputation through its commitment to customers, its people, and the South Shore community. With a respected brand, a loyal customer base, and the support of Steele Auto Group, this dealership is uniquely positioned for continued growth. For the right leader, it’s an opportunity to build on a strong foundation, elevate performance, and create lasting success for both the team and the business.

At Steele Auto Group, work is more than a job, it's an opportunity to create positive impact. Our success is built on passionate people who are committed to delivering exceptional customer experiences, developing high-performing teams, and driving meaningful results. We believe great leaders empower others to succeed, foster a culture of trust and collaboration, and inspire excellence in everything they do.

The Opportunity:

Bridgewater Volkswagen is seeking a General Manager with the ability to drive growth, inspire high-performing teams, and deliver exceptional results. This is a highly visible leadership role with full accountability for performance, culture, and daily operations, ensuring every interaction reflects the standards of a trusted global brand and the values that have made Bridgewater Volkswagen a destination for customers across the South Shore for over 28 years.

“At Steele Auto Group, the growth opportunities are real, the challenges are energizing, and General Managers are empowered to drive results, build winning teams, and make a meaningful impact within their stores and the communities they serve.”
- Chris Beaton, Executive General Manager, Steele Auto Group

Compensation:

Expected earnings: $, – $,+ annually, including a competitive base salary, performance-based bonus, demo vehicle, and comprehensive benefits. Relocation Assistance Available.

The Role:

As General Manager of Bridgewater Volkswagen, you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including:

• Customer Experience: Ensure every interaction reflects the premium experience, strength of character, and elevated expectations synonymous with the Steele Auto Group and the Volkswagen brand.
• Employee Experience: Lead, coach, and support department leaders, building accountable, high-performing teams rooted in professionalism and respect
• Dealership Leadership: Oversee Sales, F&I, Service, and Parts operations, ensuring alignment with the Volkswagen brand standards and Steele Auto Group expectations.
• Financial & Operational Performance: Manage budgets, financial results, KPIs, and expense controls while driving profitability and long-term stability.
• Sales & Marketing: Guide inventory strategy, sales execution, and marketing initiatives to strengthen market share and brand presence.
• Market Growth: Analyze local market trends, identify growth opportunities, and implement strategies to elevate dealership performance.
• Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives while maintaining compliance and operational excellence.
• People & Culture: Partner with HR on recruitment, performance management, compliance, and employee engagement, fostering a positive and inclusive workplace.

What You Bring:

• Minimum 5 years of dealership leadership experience
• Strong financial and operational acumen
• Confident decision-making, sound judgment, and strategic thinking
• A customer-first mindset with a genuine appreciation for premium experiences
• Ability to lead in a high-accountability environment while maintaining a long-term view
• Clear, professional communication and strong organizational skills

This Role Is Ideal for a Leader Who:

• Wants a visible, impactful role shaping both culture and results
• Understands the balance between performance, people, and brand integrity
• Values consistency, professionalism, and thoughtful leadership
• Thrives in a collaborative environment built on accountability and trust

Why You will Love Working with Steele Auto Group

At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. You can look forward to:

• % Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
• Not from the area? No worries. Relocation assistance is available to support your move.
• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.
• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
• Access to Steele University – you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills
• Always having that new car smell – Option of a demo or vehicle allowance!

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.

AI Disclosure Statement: At Steele Auto Group, people always come first, even in our hiring process. We do not rely on AI or automated tools to screen candidates. Every application is personally reviewed by real people who take the time to understand each individual’s experience, skills, and potential. Your application matters, because we value the person behind it.

Apply now and start driving your career forward with a team that has your back!

Located in Bridgewater, NS!

Learn more about us at

We cannot wait to meet YOU!

How to Apply, it is as easy as 1, 2, 3:

• Click the link to apply, Steele Auto Group Careers
• Sign in (top right corner) and create your profile,
• Upload your resume

In 2 minutes, the Steele Auto Group career world is right at your fingertips!

**If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant.