Marketing Manager - Omni-channel

The Opportunity:

The Omnichannel Marketing Manager will spearhead the strategic planning, execution, and optimization of eCommerce, shopper marketing, and retailer media initiatives. This pivotal role is crucial in driving market share growth and achieving profitable sales for our brands. The ideal candidate will own the end-to-end development of omni-channel programs, spanning customized key account initiatives to scalable national campaigns, ensuring alignment with brand priorities and business growth objectives through strong cross-functional collaboration.

The ideal candidate brings creativity, analytical prowess, and innovation to the table, with a deep understanding of developing comprehensive -degree omni channel programs that drive customer engagement and data-driven growth.

Any MLF team member interested in being considered for this role are encouraged to apply online by July 03. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy: Existing Headcount
Compensation: $96, - $, CAD base pay annually plus annual short-term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.

Snapshot of a Day-in-the-Life:

• Customer Journey Mapping: Deeply understand and map out the entire customer journey, from awareness to purchase, across channels. Identify key moments where personalized engagement can enhance the experience.
• Tailored Marketing Programs: Design and implement tailored shopper/digital programs for individual accounts to drive engagement and conversions. Ensure that campaigns align with the unique needs and objectives of each retail partner.
• Media Strategy Collaboration: Collaborate with retail partners to create and execute media strategies that enhance brand presence and drive purchase intent across all retailer platforms.
• Agency Partnership Management: Oversee agency partnerships to ensure effective media planning, creative development, and seamless execution of campaigns. Act as the primary point of contact for agency partners, providing clear direction and maintaining accountability for deliverables.
• Scalable Marketing Initiatives: Work across different product categories to develop scalable marketing initiatives that drive brand reach and impact. Leverage synergies across categories to create unified, consumer-facing campaigns that enhance overall brand strength and visibility.
• Performance Analysis: Use multi-touch attribution to analyze and optimize the performance of different channels and the customer journey overall.

What You’ll Bring:

• Omni-Channel Strategy: Successful track record in integrating online and offline marketing strategies for a seamless customer experience.
• Creative and Analytical: Innovative thinker with a deep understanding of creating -degree programs focused on customer engagement and data-driven growth.
• Data-Driven Decision Making: Strong analytical skills to interpret data, generate insights, and make informed decisions.
• Digital Marketing Proficiency: Experience in social media, eCommerce, paid search, and display advertising.
• Shopper Solutions Development: Skilled at developing insights-driven shopper solutions to influence purchasing behaviors and elevate brand presence in both Canada and the US.
• Content Strategy and Optimization: Proficient in content strategy, development, and AI-driven personalization.
• Project Management: Ability to manage multiple campaigns and projects simultaneously, meeting deadlines and achieving targets within budget.
• Cross-Functional Collaboration: Skilled in building relationships and collaborating with Sales, Category Management, and External Retailer Teams.
• Adaptability: Comfortable working in a fast-paced environment with the flexibility to adapt strategies to emerging trends and market shifts.
• Communication: Strong verbal and written communication abilities to effectively convey strategic plans and results to stakeholders.
• Problem Solving: Ability to think big picture and find the best solutions to drive better results.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.