Sales Specialist

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Fuel Adventures. Build Connections. Drive Your Success.

Steele Recreation is seeking a Powersports Sales Specialist to join their team!

Salary + Commission Wage Structure with uncapped earning potential! Up to your first year, to support your development, Steele Auto Group guarantees a minimum income of $.85 weekly, unless commissions exceed that amount.

Steele Recreation is where adventures begin. We're looking for a Powersports Sales Specialist who thrives on connecting with people, delivering exceptional customer experiences, and helping customers find the perfect ride for wherever the road, trail, or water takes them. Whether they're purchasing their first motorcycle, upgrading their ATV, or investing in their next outdoor adventure, you'll play a key role in making the experience exciting, seamless, and memorable.

Representing industry-leading brands like Honda, Ducati, and Polaris, you'll help customers gear up for their next chapter while building a rewarding career of your own. If you're driven by people, powered by adventure, and ready to grow your career, Apply Today.

What You Will Do:

• Engage Customers – Greet customers warmly, understand their needs, and recommend the right Polaris, Honda, or Ducati product.
• Product Knowledge & Demonstration – Stay informed on models, trends, and promotions while showcasing vehicle features, accessories, and service options.
• Sales Process Management – Guide customers from initial interest to final purchase, ensuring a smooth buying experience.
• Customer Relationships – Build long-term connections to encourage repeat business and referrals.
• Sales & Operations – Meet or exceed sales targets, process paperwork, manage inventory, and maintain an organized showroom.
• Teamwork & Marketing – Collaborate with the service team, assist in marketing events, and support customer outreach efforts.

What You Bring:

• Sales Experience & Passion – Previous sales experience preferred (automotive or powersports is a plus); enthusiasm for powersports and knowledge of Polaris, Honda, and Ducati is beneficial.
• Strong Communication Skills – Excellent ability to communicate, negotiate, and build relationships with customers.
• Customer-Focused & Goal-Driven – A results-oriented mindset with a commitment to exceeding sales goals.
• Adaptability & Organization – Ability to thrive in a fast-paced environment while maintaining attention to detail and strong organizational skills.
• Licensing & Compliance – Valid driver’s license with a clean driving record.

Why You'll Love Working With Steele Auto Group:

At Steele Auto Group, you’re not just joining a company; you’re joining a community where you’ll be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That’s why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:

• % Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.
• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
• Work Boot Reimbursement – Reimbursement immediately—no waiting required!
• Access to Steele University - you’ll get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.

Apply now and start driving your career forward, with a team that’s got your back!

Based in Bridgewater, NS!

Learn more about us at

We can’t wait to meet YOU!

How to Apply, it's as easy as 1, 2, 3:

• Click the link to apply, Steele Auto Group Careers
• Sign in (top right corner) and create your profile,
• Upload your resume

In 2 minutes, the Steele Auto Group career world is right at your fingertips!

**If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant.