Public Sector Growth & Digital Marketing Specialist

Job Type: Temporary Contract

Work Model: Hybrid

Reference code: 133713

Recruiter: Ashmita Rana

Primary Location: Toronto, ON

All Available Locations: Toronto, ON; Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Moncton, NB; Ottawa, ON; Regina, SK; Saint John, NB; Saskatoon, SK; St. John's, NL; Vancouver, BC; Victoria, BC; Winnipeg, MB

Our Purpose

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

By living our Purpose, we will make an impact that matters.

• Have many careers in one Firm.
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Learn from deep subject matter experts through mentoring and on the job coaching

Summary

We are seeking a results-driven Public Sector Growth & Digital Marketing Specialist to support the growth of cloud technology adoption within the public sector market, on a 1-year fixed term. In this role, you will develop and execute integrated marketing programs that drive awareness, demand generation, customer acquisition, and customer engagement across key public sector segments.

You will collaborate closely with regional marketing teams, sales leaders, and cross-functional stakeholders to deliver impactful campaigns, events, and account-based marketing initiatives that contribute to business growth. The ideal candidate is a strategic thinker with strong execution skills, excellent communication abilities, and experience managing complex marketing programs in a fast-paced technology environment.

What will your typical day look like?

• Develop and execute integrated marketing campaigns designed to generate awareness, leads, and customer engagement across public sector organizations.
• Partner with regional marketing teams, sales teams, and business stakeholders to align marketing initiatives with strategic business objectives.
• Plan, launch, and optimize customer acquisition programs, including events, webinars, digital campaigns, outbound marketing initiatives, and account-based marketing (ABM) programs.
• Support the development of marketing strategies tailored to specific industries and market segments within the public sector.
• Analyze campaign performance and marketing metrics to identify opportunities for improvement and maximize return on investment.
• Collaborate closely with sales teams to support pipeline generation and business growth within key accounts.
• Manage external vendors, agencies, and partners to ensure successful campaign execution.
• Create compelling marketing communications, content, and presentations for internal and external audiences.
• Track market trends, customer insights, and competitive activity to inform marketing strategies and recommendations.
• Support customer advocacy and community-building initiatives to strengthen brand awareness and customer engagement.

About the team

You will be part of a collaborative and high-performing marketing team focused on accelerating the adoption of cloud technologies across Canada’s public sector. The team works closely with global and regional stakeholders to deliver impactful, data-driven programs that support public sector organizations in their digital transformation journeys.

Enough about us, let’s talk about you

• 3+ years of experience planning, managing, and executing marketing programs in a B2B technology environment.
• Experienced in partner marketing or alliance-driven marketing programs
• Proficient with cloud ecosystem marketing (Google Cloud, AWS, Azure, etc.)
• Competent in marketing cloud technology, SaaS, or enterprise software solutions.
• Must have hands-on experience with public sector (healthcare, education, or defense organizations) marketing initiatives and campaigns.
• Proven experience driving demand generation, customer acquisition, and awareness campaigns.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent verbal and written communication skills.
• Demonstrated ability to work effectively with cross-functional teams and diverse stakeholder groups.
• Strong analytical and problem-solving skills with experience measuring and optimizing marketing performance.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Ability to thrive in a fast-paced, dynamic, and collaborative environment.
• Strong organizational skills and attention to detail.

It would be great for you to have some of these nice to haves as well:

• Experience with account-based marketing (ABM) strategies and execution.
• Experience managing agencies, vendors, and large-scale marketing programs.
• Familiarity with cloud computing technologies and digital transformation initiatives.
• Strong understanding of marketing analytics, customer journey mapping, and campaign optimization.
• Experience with customer advocacy, community engagement, and event marketing programs.
• Knowledge of modern productivity and collaboration platforms.
• Experience working within highly matrixed, global organizations.

Total Rewards

The salary range for this position is $50,000 - $90,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You shape how we make impact.

Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or indigenouscareers@deloitte.ca for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

When you apply, we will review your application using Deloitte's Global Talent Standards to ensure a consistent recruitment experience. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.