Sidetrade seeks a strategic VP of Demand Generation to lead their global initiatives aimed at increasing pipeline and driving sales in Europe and North America. This role emphasizes leadership and innovative marketing strategies. As the VP Demand Generation at Sidetrade, you will be responsible for developing and executing a comprehensive strategy that encompasses brand awareness to lead generation. Your role will involve building an exceptional demand generation team while collaborating with sales to ensure cohesive execution of ABM programs. Effective management of the marketing technology stack is also essential to track results and optimize performance. Key Responsibilities: • Drive the global demand generation strategy and revenue growth • Build and lead a dynamic demand generation team • Collaborate with Sales to align on goals and marketing campaigns • Implement integrated multi-channel marketing strategies • Report on pipeline outcomes and budget management Requirements: • Over 8 years of experience in B2B SaaS marketing • Proven leadership in demand generation roles • Solid background in multi-channel marketing tactics • Experience in ABM with enterprise clients • Strong analytical skills for data-driven decision making Shape the future of demand generation at Sidetrade by leading innovative initiatives and achieving significant pipeline growth. #J-18808-Ljbffr
Strategic VP Demand Generation Role • Calgary, AB, Canada
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