Sales - Business Development Manager (Hybrid)

Digicast is a Canadian leader in high-end corporate webcasting, hybrid events, studio productions, and digital experiences across Canada. Our iCast suite of products powers major organizations across financial services, governments, professional associations and enterprise sectors. With strong growth in Toronto, the opening of our new Executive Briefing Centre, and a turnkey broadcast-capable studio environment, we are expanding our presence in the GTA.

We are looking for a strategic, driven, relationship-focused sales professional to build and grow Digicast’s Toronto market.

Role Overview

The Business Development Manager – Toronto Market is responsible for driving new business, developing and nurture strategic relationships in the GTA, and positioning Digicast as the premier partner for corporate events, hybrid experiences, and studio productions.

This role is focused on new client acquisitions, with a strong emphasis on proactive prospecting and outreach. You will own the Toronto market, identifying opportunities, meeting decision-makers, designing solutions with our technical team, and closing deals.

Key Responsibilities

Market Expansion & New Business

• Develop and execute a comprehensive territory growth strategy for the Greater Toronto Area (GTA), including targeted prospecting, pipeline building, and market prioritization.
• Identify, pursue, and secure new business opportunities across key sectors, including corporate, financial, legal, consulting, government, professional associations, and agency markets.
• Effectively position and promote Digicast’s service portfolio, including studio productions, hybrid and virtual event solutions, broadcast services, and the iCast suite of products, to senior decision-makers and influencers.
• Maintain high levels of outbound activity to build a strong, diversified funnel of new opportunities.

Client Consultation & Solution Design

• Conduct discovery meetings to fully assess client needs, objectives, budget, and technical requirements.
• Prepare detailed proposals, scope documents, and pitch decks that clearly articulate the recommended solution and associated value.
• Collaborate closely with Producers, Project Managers, and Technical Directors to design tailored technical and production solutions aligned with client expectations.
• Present solutions with clarity and confidence to executive-level stakeholders.

Partnership & Ecosystem Development

• Identify, cultivate, and manage strategic partnerships with venues, agencies, event planners, and corporate communications teams to expand Digicast’s reach and strengthen our presence in the GTA event ecosystem.
• Maintain an active presence in the Toronto events, broadcast, and corporate communications community by attending industry events, networking forums, and relevant associations.
• Represent Digicast as a trusted subject-matter expert, reinforcing our brand and fostering long-term business relationships.

Account Management

• Maintain and nurture relationships with existing clients to encourage repeat business and identify potential upsell opportunities.
• Coordinate seamless handoffs to Project Managers, ensuring projects are launched efficiently and client expectations are met.
• Provide periodic check-ins and remain informed on major client activities to support longterm retention.

Required Skills & Experience

• 5+ years in B2B sales, ideally within one or more of the following sectors:
  • Audiovisual production or live event services
  • Hybrid or virtual event solutions
  • Corporate communications
  • Experiential or agency environments
  • SaaS or enterprise technology
• Demonstrated success in securing new business, including the ability to strategically identify prospects, cultivate relationships, and close complex opportunities.
• Strong consultative sales capabilities, with a proven ability to assess client requirements, articulate value, and recommend tailored solutions aligned with business objectives.
• Exceptional communication, presentation, and stakeholder-engagement skills, with the professionalism required to represent Digicast in executive settings.
• Ability to operate with a high degree of independence, effectively managing a territory and driving market development in a structured and disciplined manner.
• Familiarity with AV, broadcast, or live event technologies is considered an asset; a willingness to rapidly learn and adapt to technical concepts is expected.

Compensation

• Competitive base salary aligned with experience and market benchmarks.
• Performance-based commission structure directly tied to sales results.
• Optional monthly draw model to support ramp-up and territory development.
• Additional bonus incentives are available for achieving market growth and strategic milestones.
• Comprehensive benefits package supporting health and well-being.

Why Join Digicast?

• Serve as the primary representative for Digicast in the Greater Toronto Area, contributing directly to our strategic growth.
• Promote and sell industry-leading hybrid event solutions, studio productions, and broadcast capabilities trusted by top-tier organizations across Canada.
• Collaborate with a team recognized for exceptional client experience, deep technical proficiency, and world-class production standards.
• Play a pivotal role in expanding a high-potential market, with significant opportunity for impact and career advancement.