Marketing Director

We’re looking for a dynamic, strategic, and hands‑on Director of Marketing to lead brand growth across a diverse portfolio of restaurant concepts. This is a high‑impact role for a marketing leader who thrives in fast-paced environments, loves building brands with personality, and knows how to translate insights into award‑winning campaigns and measurable business results.

As a Director of Marketing, you’ll shape the vision, voice, and go‑to‑market strategy for one of our longest food brands—driving guest acquisition, boosting loyalty, and strengthening each concept’s position in an increasingly competitive restaurant landscape. If you’re energized by excellence, dedication, and innovation, this role is for you. It’s about bold ideas, strong execution, inspiring leadership, and having fun while driving results that matter.

Advantages
Advantages of the Role

A comprehensive and competitive total rewards package designed to support your well-being, work-life balance, and professional growth:

Time Off: 3 weeks of vacation plus 5 days of sick leave.

Work Flexibility: Hybrid work model with flexible hours and a half-day every Friday, year-round.

Financial & Professional Growth: Employee profit-sharing plan (with employer contribution) and a $2,000 annual reimbursement for professional order costs and continuing education.

Health & Wellness: Comprehensive company health and dental plans, an additional $300 personal wellness expense account, and an Employee Assistance Program (EAP) covering mental health, legal, and financial counseling.

Culture & Recognition: Monthly company-wide recognition awards (with quarterly and annual winners), regular social events, quarterly town halls, webinars, a casual dress code, and free office parking.

Responsibilities
Job Responsibilities

Key activities include, but are not limited to:

Marketing Strategy & Campaign Execution
Develop and implement data-driven, multi-channel marketing strategies aligned with brand positioning and business goals.

Drive digital customer acquisition through email marketing, social media, and paid media campaigns.

Oversee the execution of integrated brand marketing initiatives across the division.

Performance Monitoring & Reporting
Monitor, measure, and report on the performance of marketing campaigns and Key Performance Indicators (KPIs).

Provide timely reporting and insights to guide decision-making and continuously improve campaign effectiveness.

Manage guest sentiment and feedback platforms to inform marketing strategy and customer experience improvements.

Brand & Menu Management
Ensure consistent brand messaging and execution across all channels and markets.

Collaborate with cross-functional teams to set and update menu pricing, design menu boards, and direct creative execution.

Support the production and distribution of marketing materials to all store locations.

Cross-Functional Collaboration & Budgeting
Work closely with executive leadership, operations, and revenue management to ensure strategic alignment across departments.

Lead and moderate regular brand marketing meetings to coordinate initiatives and priorities.

Manage the marketing budget with a strict focus on ROI, efficient resource allocation, and contract/media buy negotiations at a division or enterprise level.

Data Analysis & Insight Generation
Conduct deep-dive analyses of past performance to uncover trends and identify growth opportunities.

Translate complex analytical findings into actionable insights and presentations for non-technical stakeholders.

Perform competitor benchmarking on pricing, positioning, and brand strategies.

Team Leadership & Local Marketing
Lead and mentor a high-performing marketing team, fostering accountability, creativity, and professional development through ongoing coaching.

Design and oversee the execution of local store marketing plans, developing scalable systems and tools to support store-level marketing across all locations.

Identify emerging tools, platforms, and techniques to enhance marketing performance, leading special projects that support key strategic corporate initiatives.

Qualifications
Qualifications

Education & Experience

Degree: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

Experience: 6+ years of progressive marketing experience in a consumer-facing industry.

Industry Asset: Experience within the foodservice or restaurant industry is highly preferred.

Leadership & Strategic Thinking
Proven ability to lead, mentor, and develop high-performing teams while influencing at the senior management level.

Experience leading cross-functional teams to manage critical paths, timelines, and deliverables.

Strong strategic thinking skills with the ability to translate high-level business objectives into effective marketing strategies.

A results-driven, proactive self-starter who thrives in fast-paced, evolving environments and can guide teams through transformation.

Technical & Communication Expertise
Deep understanding of brand trends, consumer behavior, and digital marketing best practices.

Demonstrated success in driving off-premise growth via digital channels (e.g., online/mobile ordering, loyalty programs, and third-party delivery platforms).

Proficiency with marketing technologies and data analytics tools.

Strong analytical skills paired with excellent verbal and written communication skills to effectively align with diverse stakeholders.

Summary
This Director of Marketing role represents a premier opportunity for an agile leader to take ownership of a diverse brand portfolio. By balancing high-level strategic planning with a hands-on approach to execution, the ideal candidate will directly impact guest loyalty and revenue growth. If you are a collaborative leader with a passion for the food and beverage space, data-driven decision-making, and fostering team talent, this position offers the autonomy, corporate support, and robust benefits package to take your career to the next level.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.