Associate Director, Digital Marketing

At CI, we see a great place to work as a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so. We are seeking a strategic and customer‑focused individual to help lead the evolution of our digital ecosystem and drive impactful customer experiences across web and mobile channels.

What you will do

• Work with our Digital Agency partners to lead the delivery and continuous improvement of digital experiences across our web, mobile, and marketing platforms.
• Maximize the capabilities of Adobe Experience Cloud to create engaging, personalized customer journeys.
• Partner with Marketing, Sales, Client Services, SEO, Product, and Technology teams to identify opportunities, improve processes, and drive business outcomes.
• Translate business requirements into scalable digital solutions and effectively communicate with both technical and non‑technical stakeholders.
• Participate in discovery, planning, design, development, and project governance activities.
• Manage project timelines, priorities, and external vendor relationships to ensure successful delivery.
• Establish and maintain digital governance, accessibility standards, quality assurance processes, and a consistent user experience across digital properties.
• Leverage analytics, customer insights, and industry best practices to inform strategy and optimize performance.
• Foster collaboration, innovation, and continuous improvement across the digital experience function.

What you will bring

• 5+ years of experience managing digital platforms, websites, or content management systems.
• Post‑secondary education in Marketing, Digital Experience, UX/UI, Technology, Business, or a related discipline.
• Experience leading digital initiatives in an Agile environment.
• Strong understanding of website governance, accessibility standards (AODA/WCAG), and digital experience best practices.
• Strategic thinker with the ability to connect customer needs, business objectives, and technology solutions.
• Strong leadership, relationship‑building, and stakeholder‑management skills.
• Excellent communication skills with the ability to engage technical and business audiences.
• Curious, adaptable, and motivated by continuous learning and innovation.
• Ability to thrive in a fast‑paced environment and manage multiple priorities effectively.
• Financial services industry experience is an asset.

Preferred Qualifications

• Experience with Adobe Experience Manager (AEM)
• Adobe Experience Platform (AEP)
• Adobe Target
• Adobe Analytics and/or Google Analytics
• SEO best practices
• Web technologies including HTML, CSS, and JavaScript

The anticipated base salary range for this position is $93,000 to $143,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a bonus program.

What we offer

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave
• Top‑up program
• Paid time off for Volunteering

We offer an in‑office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

We are focused on building a diverse and inclusive workforce.

CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747.

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