Senior Product Marketing Manager- Retail and CX

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

Job title: Senior Product Marketing Manager- Retail and CX

Job summary:

SAP is seeking an experienced Product Marketing Manager to drive the marketing strategy messaging and demand generation for our Customer Experience (CX) software solutions tailored to the Consumer Industries sector (CPG Retail Fashion Wholesale). This role requires some experience in enterprise SaaS marketing a high-level understanding of consumer industries CPG Retail Fashion Wholesale business processes and the ability to develop full-stack marketing plans that span the entire buyers journeyfrom awareness to adoption. The ability to work across other product areas and managers with a focus on Revenue Growth Management Consumer Experience Customer Data Management Marketing Engagement Commerce Merchandising and AI-driven solutions for consumer industries.

What youll build:

Marketing Strategy & Execution:

Develop end-to-end marketing strategies for SAPs CX solutions in the consumer industries sector.

Define messaging positioning and value propositions that resonate with key buyer personas (e.g. CMOs CROs Revenue Growth Managers Merchandisers).

Lead competitive intelligence and differentiation strategies to position SAP as the leader in consumer industriesCX solutions.

Collaborate with demand generation teams to execute field-level event-based and digital marketing campaigns

Content development:

Create high-impact marketing and sales assets like whitepapers case studies battle cards videos webinars and product briefs.

Act as subject matter specialist collaborating with product management sales and corporate marketing to define content across the buyers journey

Sales Enablement & Market Intelligence:

Develop sales enablement tools (playbooks training ROI calculators) to empower SAPs sales teams.

Conduct market and customer intelligence to identify trends pain points and opportunities in consumer industries.

Work closely with product management sales and industry teams to refine GTM strategies based on market feedback.

Work closely with partner marketing to drive initiatives to amplify reach and adoption.

Industry & Solution Expertise:

Functional understanding of consumer industries business processes specifically desirable are:

• Revenue Growth Management (RGM)
• Consumer Experience & Customer Data Management
• Marketing & Customer Engagement
• Commerce & Merchandising
• AI-driven solutions (Agentic AI predictive analytics personalization)
• Ability to translate functional software capabilities into compelling customer value propositions.

Performance Analysis & Optimization:

Track and analyze marketing performance metrics (lead gen pipeline influence campaign ROI).

Continuously refine messaging content and GTM strategies based on data-driven insights.

Accountability

Become an internally recognized expert in CX business processes and associated industry-specific innovations sought after by customers.

Capable of engaging up and across the organizational structure with a leadership mindset.

Ability to establish a clear connection between their work and team performance metrics including proactive mitigation for underperforming situations.

What you bring

3-5 years of experience in product marketing within enterprise SaaS software preferably in CX CRM or consumer industry solutions.

Strong storytelling and content creation skills with the ability to craft customer-centric narratives.

Functional industry knowledge of CPG Retail Fashion or Wholesale including high-level business processes and pain points.

Competent cross-functional collaboration skills with product sales and industry teams.

Bachelors degree in marketing business or related field.

Where you belong

Youll be part of a highimpact team shaping the future of CX solutions for consumer industries such as CPG Retail Fashion and Wholesale. The team combines deep industry understanding with enterprise SaaS expertise working across AIdriven solutions spanning marketing commerce merchandising customer data and revenue growth this collaborative fastpaced environment youll help deliver fulljourney experiencesfrom awareness to adoptionwhile driving meaningful innovation and growth at scale.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability in compliance with applicable federal state and local legal requirements.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 00CAD. The actual amount to be offered to the successful candidate will be within that range dependent upon the key aspects of each case which may include education skills experience scope of the role location etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. A summary of benefits and eligibility requirements can be found by clicking this link: .

Due to the nature of the role which involves global interactions with SAP entities as well as with employees and stakeholders in Canada functional proficiency in English is required for positions based in the Quebec.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 451144 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid

Required Experience:

Manager

Experience: years
Vacancy: 1