Marketing Advisor

Title: Marketing Advisor

Department: Revenue Optimization

Location: 6300 Steeles Ave West, Woodbridge

Total Potential Compensation: $95,000-$120,000

Role Overview:

407 ETR is seeking a Marketing Advisor to lead the planning, execution, and optimization of promotions and loyalty initiatives that drive customer engagement, revenue, and long-term value.

This role is ideal for a self-driven, strategic individual contributor who canoperatewith a high degree of autonomy while collaborating cross-functionally. The successful candidate brings strong analytical thinking and hands-on campaignexpertise, combined with the ability to proactivelyidentifyopportunities, shape strategies, and drive continuous improvement across marketing initiatives.

Key Responsibilities:

• Lead the end-to-end planning, execution, and optimization of promotions and loyalty campaigns across customer segments and channels.

• Act as a self-starter, independentlyidentifyingopportunities, proposing solutions, and driving initiatives forward.

• Develop clear, insight-driven marketing briefs, and oversee campaign setup, QA, and execution with strong attention to detail.

• Analyze campaign performance, customer behavior, and trends to deliver actionable insights and strategic recommendations that drive revenue and customer value.

• Own performance tracking and deliver clear, concise reporting and narratives to stakeholders, linking results to business outcomes.

• Partner cross-functionally with Data, Analytics, Communications, Customer Service, and Technology teams to deliver integrated marketing initiatives.

• Champion a test-and-learn mindset, developing and scaling experiments that improve personalization, engagement, and effectiveness.

• Proactivelyidentifyand implement process improvements, enhancing tools, workflows, and campaign delivery efficiency.

• Translate customer needs and businessobjectivesinto well-defined requirements and use cases, informing prioritization, solution design, testing, and launch.

• Act as a thought partner to stakeholders, contributing to the evolution of promotions and loyalty strategies.

Key Skills & Attributes:

• Highly self-motivated and proactive, with the ability to take ownership and deliver results independently.

• Strong analytical capabilities with experience translating data into clear, actionable insights and strategic direction.

• Excellent communication skills, with the ability to influence stakeholders and tell a compelling performance story.

• Strong organizational skills and attention to detail, with the ability to manage multiple priorities.

• Proven ability to collaborate effectively whilemaintainingaccountability as an individual contributor.

• Demonstrated growth mindset, curiosity, and continuous improvement orientation.

• Comfortable navigating ambiguity and driving clarity in evolving environments.

Qualifications:

• University degree in Business, Marketing, or a related field; MBA is an asset.

• 8+ years of progressive marketing experience, with a strong focus on promotions, lifecycle,andloyalty initiatives.

• Proven experienceoperatingas an independent contributor within cross-functional teams.

• Experience with Salesforce Marketing Cloud; certifications (e.g., Email Specialist) are an asset.

• Experience inleading andoptimizingloyalty programs strongly preferred.

• Familiarity with Loyalty Management Systems (LMS) is considered a strong asset (e.g.,SFDC LMS, buildingloyalty campaigns and accelerators within LM S), but notrequired.

• Strong critical thinking, problem-solving, and project management capabilities.

• Comfortable working with evolving technology, data environments, and marketing tools.

What Success Looks Like

• Self starterwhodelivers high-quality, insight-driven campaigns that drive measurable customer and business value.

• Provides strategic, data-backed recommendations that influence marketing decisions and priorities.

• Builds strong, trusted partnerships across teams whilemaintainingownership of outcomes.

• Continuouslyidentifiesopportunities to enhance customer engagement, personalization, and campaign performance.

• Contributes to the evolution and maturity of promotions and loyalty capabilities at 407 ETR.

We are actively seeking to fill this role as it is a current vacancy.

About 407 ETR

Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.

407 International Inc. is the sole shareholder of 407 ETR and is owned by:

• Cintra Global S.E., a subsidiary of Ferrovial S.A. (48.29%)

• Canada Pension Plan Investment Board (CPP Investments) and other institutional investors with non-controlling interests (44.20%)

• Public Sector Pension Investment Board (PSP Investments) (7.51%)

Learn more at

Note: