Email Marketing Manager

Job Description

We are looking for an innovative and detail-oriented Email Marketing Manager to join our vibrant Digital Marketing & Growth team at RBC Insurance. In this role, you will be responsible for creating and executing effective email marketing strategies that drive engagement, conversions, and brand loyalty within the financial and insurance services sector. You will combine your skills in Salesforce Marketing Cloud with strong design and copywriting abilities to deliver compelling and impactful email campaigns trat drive results.

If you are a strategic thinker with a passion for email marketing and ready to take on a challenging yet fulfilling role, we want to hear from you! Apply today to join our team and help elevate our email marketing initiatives.

What You Will Do:

• Develop and manage end-to-end email marketing campaigns using Salesforce Marketing Cloud, including audience segmentation, automation, and performance analysis.

• Create engaging and persuasive email copy while ensuring consistency with our brand voice and messaging.

• Collaborate with design teams to produce visually appealing email templates that enhance user experience and engagement.

• Analyze campaign performance metrics to derive insights and make data-driven recommendations for optimization and improved results.

• Manage budgets related to email marketing activities and report on ROI to senior stakeholders.

• Stay informed on industry best practices and emerging trends in email marketing to continuously refine strategies and tactics.

• Collaborate with the performance, demand gen, conversion rate optimization and marketing teams to support their initiatives, while using data to provide valuable and actionable insights that can improve campaigns results.

What do you need to succeed?

Must Have

• Minimum of 6 years of experience in email marketing with a focus on automation tools, especially Salesforce Marketing Cloud

• Proven experience in designing and executing multi-channel email campaigns, with a strong understanding of A/B testing and analytics.

• Exceptional copywriting skills with a knack for crafting compelling messages that resonate with target audiences.

• Strong analytical mindset with the capability to interpret data effectively and derive actionable insights. Bonus points if you have experience with Amplitude and/or Tableau.

• Excellent communication skills, both written and verbal, to effectively collaborate with various teams.

Nice to have

• Native or Fluent in French

• Experience in the financial or insurance services industry is a plus

• Experience working with cross-channel integrations like paid media, SMS and mobile notifications

What’s in It for You

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Flexible work/life balance options

• Opportunities to do challenging work

• Opportunities to take on progressively greater accountabilities

• Access to a variety of job opportunities across business

• RBCI software tools to boost your productivity

Job Skills

A/B Testing, Automation Studio, Automation Technology, Business Statistics, Campaign Development, Cascading Style Sheets (CSS), Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Digital Marketing, Electronic Mail, Email Deliverability, Email Marketing, Email Marketing Software, Email Templates, General Data Protection Regulation, Group Problem Solving, Hyper Text Markup Language (HTML), Key Performance Indicators (KPI), Marketing Campaigns, Responsive Layout, Salesforce Marketing Cloud

Additional Job Details

Address:

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA

City:

Mississauga

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-06-11

Application Deadline:

2026-06-25

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

$67,000.00 - $110,000.00

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.