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Maropost
Remote Paid Search & Social Specialist - Canada (Remote)Maropost • Halifax, Nova Scotia
Remote Paid Search & Social Specialist - Canada (Remote)

Remote Paid Search & Social Specialist - Canada (Remote)

Maropost • Halifax, Nova Scotia
30+ days ago
Job type
  • Full-time
  • Remote
Job description

Everything we do is for our customers!




Featured on Deloitte's Technology Fast 500 list and G2's leaderboard, Maropost offers a unified commerce experience that our customers need; transforming ecommerce, retail, marketing automation, merchandising, helpdesk and AI operations with one platform designed to scale for fast-growing businesses. With a relentless focus on our customers’ success, we are motivated by customer obsession, extreme urgency, excellence and resourcefulness to power 5,000+ global brands while we head to 100,000+.



Driven by the same customer-centric mentality as above, we empower businesses to achieve their goals and grow alongside us. If you're a driver and not passenger and are ready to make a significant impact and be part of our transformative journey, Maropost is the place for you.



The opportunity:


Thrive on change and grow beyond limits? We are looking for a bold thinker who sees a chance to learn and define what's possible with every challenge! Ready to make an impact? Welcome to Maropost where you can turn ideas into action!




We are looking for a Paid Search & Social Specialist to own and scale our high-intent paid acquisition channels.
This role is responsible for driving qualified pipeline through Google Ads and paid social platforms, optimizing performance across keywords, audiences, creatives, and landing pages, and ensuring paid programs contribute efficiently to revenue goals.
You’ll work closely with Growth Marketing, SEO, Product Marketing, Creative, and Web teams to connect paid execution with broader funnel and business objectives.
This is a hands-on role for someone who enjoys being deep in the platforms, testing constantly, and improving performance through disciplined iteration.




What You'll Do:



  • Manage day-to-day paid search campaigns on Google Ads and Bing.

  • Manage paid social campaigns on LinkedIn, Meta and other relevant platforms.

  • Build, launch, and optimize campaigns focused on high-intent demand and pipeline creation.

  • Own keyword strategy, audience targeting, bidding, budgets, and creative testing.

  • Optimize toward pipeline quality and revenue impact.

  • Improve CTR, CPC, conversion rate, CPA, and ROI.

  • Partner with Web and CRO teams to improve landing page and funnel performance.

  • Identify opportunities to scale demand through new keywords, audiences, formats, and creatives.

  • Work with Growth and RevOps for accurate tracking, attribution, and lead quality.

  • Align paid programs with territory, segment, and product priorities.

  • Support experimentation across messaging, offers, and calls to action.

  • Monitor performance daily and surface insights quickly.

  • Build clear reports communicating results and recommendations.

  • Share learnings with stakeholders to improve overall marketing effectiveness.

  • Stay current on platform changes, best practices, and emerging opportunities.





What You'll Bring to Maropost:



  • 3–5+ years managing paid search and paid social programs.

  • Experience managing meaningful budgets in B2B or high-consideration environments.

  • Proven ability to drive qualified leads and pipeline through paid acquisition.

  • Strong experience with Google Ads and LinkedIn Ads.

  • Understanding of keyword strategy, audience targeting, bidding, and creative testing.

  • Experience with conversion tracking, attribution, and analytics.

  • Familiarity with landing page optimization and CRO principles.

  • Comfortable working cross-functionally with Growth, SEO, Creative, Web, and Product Marketing.

  • Detail-oriented with bias toward execution and continuous improvement.

  • Curious, analytical, and motivated by performance outcomes.

  • Comfortable owning results and being accountable for spend efficiency.

  • Ensures investment in paid acquisition translates into efficient growth

  • A passion for owning performance channels and seeing a direct line to revenue.

  • You exemplify Maropost’s Values:


o Customer Obsessed


o Extreme Urgency


o Excellence


o Resourceful







    Message from the Founders: Maropost is looking for builders - people who want to drive our business forward at all costs in order to achieve the goals we have both short and long term for the results and outcomes that that will bring to us all.


    If that isn't for you that’s ok, for those of you that it is please get in touch with us!



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    Remote Paid Search & Social Specialist - Canada (Remote) • Halifax, Nova Scotia

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