Join an award-winning and talented organization that delivers world-class healthcare workforce solutions. Working
within a vibrant and passionate team of recruitment and sales professionals, you will bring your energy and
enthusiasm to help grow the firm by ensuring the growth and smooth running of our multiline staffing operations.
About the Role:
We are seeking an accomplished and highly networked Director of Business Development to lead and accelerate our
growth within the Canadian IT sector. The primary focus of this role is to secure staffing and solutions contracts
directly with enterprise organizations, public sector institutions, and technology-driven businesses across Canada.
The ideal candidate possesses an extensive, verifiable network and a proven track record of selling complex,
high-volume staffing solutions within the Canadian IT environment.
What will you be doing day to day?
● Develop and execute a strategic business development plan to aggressively grow market share across enterprise
organizations, public sector institutions, and technology-driven companies, with a strong focus on generating
new contract gross margin.
● Identify, qualify, and secure new high-value technology clients through direct engagement and
relationship-building, including opportunities outside formal RFP processes.
● Build and maintain a robust, high-velocity sales pipeline that supports consistent new client acquisition and
predictable revenue growth.
● Conduct in-depth market research and competitive analysis to uncover emerging staffing needs, new contracting
models, and expansion opportunities within existing and prospective accounts.
● Leverage an established professional network to build and sustain relationships with C-suite executives, HR and
Talent leaders, and Procurement, to drive long-term client retention and contract expansion.
● Represent the organization at industry events, conferences, and key stakeholder meetings to increase brand
visibility and accelerate market penetration.
● Own the full sales lifecycle from lead generation to contract close, focusing on high-volume, long-term staffing
solutions (Application Developers, Data Architects, Business Analysts, Project Managers).
● Lead complex contract negotiations in partnership with legal and finance teams, ensuring agreements are
profitable, compliant with provincial guidelines, and aligned with collective agreements.
● Prepare and deliver compelling, customized presentations and proposals that clearly articulate the value and
impact of staffing solutions to senior hospital leadership.
● Maintain accurate forecasting, pipeline reporting, and performance tracking using CRM and productivity tools to
measure progress against growth and retention targets.
Your Experience:
● 8+ years of progressive B2B sales or business development experience.
● Minimum of 5 years selling directly into the Canadian IT sector.
● Non-negotiable: extensive, demonstrable experience and a strong network working directly with high value enterprise businesses.
● Proven success consistently meeting or exceeding sales targets in a complex, multi-stakeholder environment.
● Deep understanding of the Canadian IT ecosystem.
Your Skills:
● Strategic thinker with the ability to translate market dynamics into actionable growth plans.
● Exceptional communication, presentation, and complex negotiation skills.
● Self-starter and “hunter” mindset with strong accountability and entrepreneurial drive.
● Highly relationship-oriented with credibility at the executive and leadership level.
● Data-driven approach to pipeline management and sales execution.
● Proficiency with CRM systems and Google Workspace.
About Cynet Systems Canada:
Headquartered in the Greater Toronto Area, Cynet Health is a CAMSC-certified company that helps our clients realize their talent potential through custom staffing & recruiting solutions.
Remote Director, Business Development - IT Staffing • Peterborough, Ontario
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