Ecosystem Marketing Manager/Responsable Marketing d'Écosystème

About the role:

The Ecosystem Marketing Manager 4 leads the resolution of complex, varied partner marketing challenges, exercising independent judgment and creative solutioning. The position delivers impactful, scalable programs that influence ecosystem-wide engagement and growth.

This is a highly cross-functional role requiring a mix of strategic planning, relationship management, and hands-on marketing execution. You will work closely with Business Development, Product Marketing, Sales, and your marketing counterparts at partner organizations.

What you will do:

• Joint Marketing Strategy: Develop and execute comprehensive, annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.
• Campaign Execution: Launch end-to-end co-marketing campaigns (including webinars, digital advertising, email marketing, content syndication, and field events) that generate high-quality pipeline.
• Collateral & Content Creation: Collaborate with Product Marketing to build joint value propositions, messaging frameworks, and customer-facing collateral (e.g., solution briefs, case studies, whitepapers, landing pages).
• Partner Enablement: Create and deliver "marketing-in-a-box" kits and enablement tools for the OEM partner’s internal sales and marketing teams to ensure they can effectively position our joint solution.
• MDF Management: Manage the Market Development Funds (MDF) budget allocated for alliance activities, ensuring strategic investment, compliance with partner guidelines, and accurate ROI tracking.
• Relationship Management: Establish and nurture strong, collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.
• Metrics & Reporting: Establish key performance indicators (KPIs) for all alliance marketing activities. Track, analyze, and report on pipeline impact, lead generation, and ROI to executive leadership.

What you bring:

• Experience: 5+ years of experience in B2B marketing, with at least 2–3 years specifically dedicated to alliance marketing, partner marketing, or OEM marketing within the [e.g., Tech / SaaS / Hardware] industry.
• Partner Acumen: Deep understanding of OEM business models, multi-tier channel ecosystems, and how joint value propositions are commercialized.
• Campaign Management: Proven track record of planning and executing multi-channel marketing campaigns from scratch, with a strong focus on lead generation and pipeline tracking.
• Communication: Exceptional relationship-building skills with the political savvy to navigate complex partner organizations and align competing priorities.
• Analytical Skills: Comfortable working with data, managing budgets (MDF), and using marketing automation and CRM tools (e.g., [ Marketo / Salesforce]) to measure impact.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

What Success Looks Like in This Role

• Pipeline Contribution: Meeting or exceeding the sourced/influenced pipeline targets generated via OEM partner channels.
• Partner Engagement: Increased engagement and adoption of [Company Name] marketing programs by the OEM partners’ sales forces.
• Velocity: Faster time-to-market for joint solution launches and co-branded marketing assets.

• “Strong communication skills in English, as this position will interact with many Red Hat teams located outside of Quebec and Canada.” into the requirements.

French version:

Le/la responsable marketing d'écosystème 4 (Ecosystem Marketing Manager 4) est chargé(e) de résoudre des défis complexes et variés en matière de marketing partenaire, en faisant preuve de jugement indépendant et en proposant des solutions créatives. Ce poste permet de mettre en œuvre des programmes percutants et évolutifs qui influencent l'engagement et la croissance à l'échelle de l'écosystème.

Il s'agit d'un rôle très transversal qui nécessite une combinaison de planification stratégique, de gestion des relations et d'exécution marketing pratique. Vous travaillerez en étroite collaboration avec le développement commercial, le marketing produit, les ventes et vos homologues marketing chez les organisations partenaires.

Vos responsabilités :

• Stratégie de marketing conjointe :Développer et exécuter des plans de marketing conjoints annuels complets avec des partenaires OEM de niveau 1 afin d'accélérer l'adoption de solutions intégrées sur le marché.
• Exécution de campagne :Lancer des campagnes de co-marketing de bout en bout (incluant des webinaires, de la publicité numérique, du marketing par courriel, de la syndication de contenu et des événements sur le terrain) qui génèrent des pistes de haute qualité.
• Création de supports et de contenu :Collaborer avec le marketing produit pour élaborer des propositions de valeur conjointes, des cadres de messagerie et des supports orientés client (par exemple, notes de solution, études de cas, livres blancs, pages de destination).
• Activation de partenaires (Partner Enablement) :Créer et fournir des kits de « marketing-prêt-à-l'emploi » et des outils d'activation pour les équipes internes de vente et de marketing des partenaires OEM afin de s'assurer qu'ils peuvent positionner efficacement notre solution conjointe.
• Gestion des MDF :Gérer le budget des fonds de développement du marché (Market Development Funds - MDF) alloué aux activités d'alliance, en assurant un investissement stratégique, la conformité aux directives des partenaires et un suivi précis du retour sur investissement (ROI).
• Gestion des relations :Établir et entretenir des relations solides et collaboratives avec les parties prenantes du marketing au sein des organisations partenaires pour garantir un placement privilégié dans leurs canaux de marketing.
• Mesures et rapports :Établir des indicateurs de performance clés (KPI) pour toutes les activités de marketing d'alliance. Suivre, analyser et rendre compte de l'impact sur le pipeline, de la génération de pistes et du ROI à la direction.

Vos atouts :

• Expérience :5 ans et plus d'expérience en marketing B2B, dont au moins 2 à 3 ans spécifiquement dédiés au marketing d'alliance, au marketing partenaire ou au marketing OEM dans le secteur de [par exemple, la technologie / SaaS / le matériel].
• Sens des affaires des partenaires :Compréhension approfondie des modèles commerciaux OEM, des écosystèmes de canaux à plusieurs niveaux et de la façon dont les propositions de valeur conjointes sont commercialisées.
• Gestion de campagne :Expérience avérée dans la planification et l'exécution de campagnes marketing multicanal à partir de zéro, avec un accent particulier sur la génération de pistes et le suivi du pipeline.
• Communication :Compétences exceptionnelles en établissement de relations, avec le sens politique nécessaire pour naviguer dans des organisations partenaires complexes et aligner des priorités concurrentes.
• Compétences analytiques :À l'aise avec les données, la gestion des budgets (MDF) et l'utilisation d'outils d'automatisation du marketing et de CRM (par exemple, [Marketo / Salesforce]) pour mesurer l'impact.
• Formation :Baccalauréat en marketing, en commerce, en communications ou dans un domaine connexe (ou expérience pratique équivalente).

Ce à quoi ressemble la réussite dans ce rôle :

• Contribution au pipeline :Atteindre ou dépasser les objectifs de pipeline généré/influencé via les canaux de partenaires OEM.
• Engagement des partenaires :Augmentation de l'engagement et de l'adoption des programmes de marketing de [Nom de l'entreprise] par les forces de vente des partenaires OEM.
• Vélocité :Temps de mise sur le marché plus rapide pour les lancements de solutions conjointes et les actifs marketing co-marqués.

The salary range for this position is $109,050.00 - $180,000.00. Actual offer will be based on your qualifications.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat

is the world’s leading provider of enterprise software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Benefits
● Comprehensive medical, dental, and vision coverage
● Flexible Spending Account - healthcare and dependent care
● Health Savings Account - high deductible medical plan
● Retirement 401(k) with employer match
● Paid time off and holidays
● Paid parental leave plans for all new parents
● Leave benefits including disability, paid family medical leave, and paid military leave
● Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.

Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email . General inquiries, such as those regarding the status of a job application, will not receive a reply.