Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location:
500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9
When you hire great people, great things can happen.
PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.
TheAssistant Manager, AcquisitionMarketingis responsible forsupporting the development and delivery of marketing campaigns and always-on programs forPC Money Account acquisition andcross-sell of PC Financial products. This role willbe responsible forsupporting product growthwith marketing initiativesacross paid,ownedand earned channels. The fast, dynamic pace of this role requires the Assistant Marketing Manager to be able to learn quickly and execute efficiently. The candidate must be a team player with a passion for innovation and is excited to bring to life impactful marketing programs.
WhatYou’llDo:
Assistin development and execution of the PCMoney Accountmarketingcampaigns, adapting as the business and competitive landscape evolves
Support the product cross-sell strategy and manage the execution, delivery and reporting of cross-sell campaigns
Manage the end-to-endbriefingand development of marketing projects, including collaborating with multiple internalstakeholders(product, credit risk, digital, communications)and externalpartners (enterpriseteams, creative,mediaand PR agencies)
Lead the project management and execution of integrated marketing campaigns, including customer collateral, website content, digital ads, emails,OOH,socialand PR content support, campaign splash pages, and post-campaign reporting/analysis
Keep acquisition programs on track, meeting the various milestonesin a timely mannerfrom requirements gathering and development through to launch and optimization
Consistentlymonitorand report on paid and owned channel performance and implement optimizations to drive growth
Responsible for ensuring proper testingandQA is done on all campaigns prior to execution
Identifyareas of opportunity for future programs and provide recommendations
Work with the Legal team to ensure compliance of all customer-facing campaigns
Work with the Finance team to manage budget, tracking and invoicing for projects
Research and track credit cardand customertrends within the financial industry (including competitors) and communicate findings to the wider marketing team
WhatYou’llNeed:
3-5 years of experience with a post-secondary education in Marketing, Business or Commerce (experience in Digital MarketingorFinancial Services a bonus)
Strong verbal and written communication skills
Demonstrated ability toassistin the development and execution of large integrated marketing campaigns
Capacity to manage, prioritize and deliver/execute multiple tasks and projects effectively andon-time
Ability toidentify, diagnose and quickly mediate issues that arise in projects,teamsand activities
Strong self-starter, who leads with curiosity and has a passion to succeed
Experience working in a fast-paced environment, either with or in an agency culture
Assistant Manager, Acquisition Marketing • Toronto, ON
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